TikTok Shop Mexico has been online for one year, sales have taken off, and the situation is great.
In the cross-border e-commerce industry, the rising star TikTok Shop is making more waves.
According to relevant industry media disclosures, since TikTok officially launched operations in February 2025,
Shop’s penetration and industry influence in Mexico’s emerging e-commerce market continues to increase, and the overall development momentum of the platform is rapid.
Up to now, its average daily sales have soared by more than 34 times compared with the initial stage of launch. The product supply continues to expand, and the number of products in all categories has increased by more than 15 times. The ecological scale has grown simultaneously, and the total number of active merchants and content creators has increased significantly by 23 times.
In fact, this dazzling growth report card is no accident. As early as the Mexican local shopping festival Buen Fin (Beautiful Weekend) at the end of last year, TikTok Shop showed strong explosive power: during the event cycle, fully managed GMV increased by more than 200%, and the highest daily GMV increased by more than 300%.
Objectively speaking, the core reason why TikTok Shop can quickly take root in the Mexican e-commerce track is that it breaks the inherent model of traditional shelf e-commerce and relies on short videos, live broadcasts and other content ecology to create a consumption link of “content planting + interest-based ordering”.
This discovery-based interest e-commerce model is particularly in line with the consumption preferences of the younger generation.
TikTok’s official report shows that 83% of Mexican users are accustomed to obtaining fresh information and trendy content through the platform, and more than half of the users will actively search for more information about the product after finding their favorite product.
Most of these people are consumers of Generation Z or younger who are following the trend.
TikTok craze has swept the world.
While other e-commerce players are still trapped in the Red Ocean competition of low prices and homogeneous promotions, TikTok Shop has relied on its increasingly mature interest-based e-commerce strategy to powerfully sweep through many major markets around the world, including Mexico.
Momentum Works data shows that in 2025, TikTok Shop successfully achieved US$64.3 billion (equivalent to more than 440 billion yuan).
This is only the performance contributed by 16 markets. Among them, Italy, France, Germany, Brazil, Japan and other markets have actual operations of less than one year as of the end of 2025. The market penetration space is vast and is expected to continue to grow in the long term.
Studio’s forecast data points out that if the US market trend is used as the basis for calculation, the TikTok Shop Japanese market size is expected to reach approximately 50 billion yen (approximately RMB 2.335 billion) from July 2025 to June 2026.
While new markets continue to release growth vitality, the two core pillars that support TikTok Shop’s global footprint, the United States and Southeast Asian markets, also maintain a steady pace of growth. The former’s GMV reached US$15.1 billion last year, making it the largest single market for TikTok Shop; the latter’s GMV was US$45.6 billion, maintaining 100% high growth.
It is worth mentioning that earlier this year, TikTok officially announced its US plan, marking a new stage of its compliance layout in the United States, and subsequent business expansion and scale improvement are expected to further accelerate.
In addition, multiple sources revealed that TikTok Shop will continue to increase its global expansion in 2026, and will successively launch new sites in the Netherlands, Belgium, Poland, South Korea, etc., continue to improve the global market map and broaden the boundaries of growth.
Generally speaking, the current global business of TikTok Shop is making steady progress and blooming in many areas. The basics of mature markets are solid and emerging markets have full potential. Coupled with continued regional expansion and model upgrading, the platform is expected to continue to lead global cross-border e-commerce in the future and start a new cycle of growth across the board.
