In the past ten years, the smart home market has shown explosive growth, with its scale soaring from 62 billion to 815.4 billion.
However, as more and more people install smart homes, complaints are endless.
Nearly 60% of users have encountered pitfalls when using smart homes. Half of them feel that the operation is too complicated and simply put the smart functions aside.
There are five or six APPs installed in the mobile phone, and it takes a long time to turn on the air conditioner; the device does not respond after a long time of shouting, and the various devices cannot work together. This is undoubtedly a typical manifestation of “pseudo-intelligence”.
While many brands only focus on superficial skills, either stacking apps or focusing on voice functions, Midea has taken a different approach and rebuilt it directly from the underlying system.
美的每年投入百亿进行研发，并依托全球灯塔工厂，将工业级的AI和自动化技术应用到家庭场景中。
In March 2026, Midea Meixiangjia was officially launched, determined to create whole-house intelligence that truly understands people.
Mexiangjia does not simply piece together a few smart home appliances, but achieves full category coverage, covering air conditioners, smart screens, range hoods, steam ovens, water purifiers, lighting curtains, etc.
其核心的AI小美管家就像一个总大脑，它不会被动响应，而是主动学习用户的习惯，使用越久越贴心。
The user only needs to say “Xiao Mei Xiao Mei”, and the whole house equipment will obey the command. Whether it is dialect or vague expression, Xiao Mei can accurately understand it.
In the kitchen scene, when the user says “I want to cook”, the lights will automatically turn on, the range hood will automatically adjust the suction power according to the oil temperature, and the steamer and rice cooker will be preheated in advance.
做完饭离开后，灯光自动熄灭，油烟机自动清洁，洗碗机开始工作。
当冰箱里的食材快过期时，APP会及时提醒；如果出现漏水、漏气或火情等情况，也会第一时间推送警报。
In the sleep scene, it doesn’t matter even if the user is so sleepy that he falls asleep and forgets to turn off the lights.
Xiaomei will automatically enter sleep mode, the lights will dim, and the curtains will be closed.
When the temperature gets lower in the second half of the night, the air conditioner will automatically heat up, and then adjust it back to a comfortable temperature when you’re about to get up.
When the air is stuffy and the humidity is high, the purifier, fan, and air conditioner will automatically adjust accordingly.
When a user says it’s “a little hot”, it doesn’t just simply turn on the air conditioner, but links the entire set of equipment to adjust the room to the most comfortable state.
For those users who want to install whole-house intelligence but are worried about the trouble of smashing into the wall for wiring, Meixiangjia provides a convenient solution.
More than 6,000 service outlets nationwide and 190,000 certified engineers provide 24-hour flash installation services.
老房子无需动土、布线，插上电就能用，当天安装当天使用，省心又省力。
The original intention of a smart home should be to make devices serve people attentively, rather than letting people toss the devices.
Midea’s Meixiangjia transforms passive services into active services and turns complex operations into simple and convenient, truly realizing a smart experience that allows users to see no trouble and only feel comfortable.
