With the epidemic still recurring, the manufacturing industry is also looking for new market increments, and overseas markets have become an option.
As a new energy leader with a market value of over 100 billion, Yiwei Lithium Energy also has high hopes for overseas markets. However, for traditional manufacturing industries, how to open overseas markets has become a problem.
It is understood that the annual September Procurement Festival of Alibaba International Station is about to open. This cross-border e-commerce feast is comparable to the “Double 11” of domestic e-commerce. It is undoubtedly a rare opportunity for cross-border B2B sellers to enter overseas markets.
Pang Ruili, director of the e-commerce department of Yiwei Lithium Energy, said, “The plan for a professional live broadcast room has just been approved, and millions of funds will be invested. After checking the progress with the engineering department, this professional live broadcast room can probably be used during the September Procurement Festival of the International Station.” Like many merchants of Alibaba International Station, Yiwei Lithium Energy is currently preparing for the September Procurement Festival of Alibaba International Station.
According to Qin Fen, head of industry and merchant business at Alibaba International Station, after experiencing the global energy crisis, new energy products continue to heat up, and the procurement of green, environmentally friendly, energy-saving and emission-reducing products has accelerated, and will become one of the five major procurement trends in overseas markets in the second half of the year.
Data shows that in the past three years, the new energy industry has grown more than 10 times on the Alibaba International Station. Among them, photovoltaic modules + photovoltaic inverters, photovoltaic systems, wind turbines, lithium-ion batteries, lithium-ion energy storage systems, etc. have become the best-selling new energy products on the international station.
“Foreign trade has broken away from the previous offline sales war, and the focus of the industry has turned to cross-border e-commerce. Overseas buyers tend to favor domestic merchants with factories and customization capabilities and strength. Compared with prices, they pay more attention to the development trends of the Chinese market and the overall industry.” Pang Ruili said,
At that time, there were many customers making inquiries on the international website, but these new customers who did not know much about Yiwei Lithium Energy were reluctant to place orders. After all, hundreds of thousands, millions, or even tens of millions of orders were involved. “Professional capabilities” became the ultimate proposition that overseas customers had to repeatedly torture Yiwei Lithium Energy.
However, traditional means such as emails and video calls alone have not been able to break the situation.
“I am very impressed. I have been communicating with a customer in Belgium for three months. They have been delayed in placing an order and had various questions. I invited them to watch one of our live broadcasts and placed an order immediately.” Pang Ruili said that the live broadcast directly shortened the communication time. In September last year, a leading overseas customer placed an order through the live broadcast.
There is also a buyer from Spain who was a customer of a competing product company and has a good understanding of the battery industry. After watching the live broadcast, he directly held a video conference with Yiwei Lithium Energy to discuss the entire year’s plan, and subsequently signed a large order.
“During the Purchasing Festival in September, we have already signed up for 5 live broadcasts. After the professional live broadcast room is delivered, we will maintain the frequency of one live broadcast every day to continue to advance at a high speed.” Pang Ruili said that although there is still a long way to go before the company’s “small goal” of 20% of online foreign trade, this hot cross-border e-commerce track is full of challenges and imagination.
In the current market environment, Yiwei Lithium Energy is expected to achieve greater breakthroughs in overseas markets by actively participating in the September Procurement Festival of Alibaba International Station and using the innovative method of live broadcast.
At the same time, this also provides a useful reference for other traditional manufacturing companies to explore overseas markets.
With the continuous development of the new energy industry, I believe that more Chinese companies will use cross-border e-commerce platforms to go global.
