When changing tires, many car owners often prefer joint ventures or imported brands.
But in fact, with the rise of the domestic automobile industry, domestic tires have already shed the “low-end” label and achieved a comprehensive breakthrough in core technology, global supporting and intelligent manufacturing.
Today, we will take stock of several representative domestic leading tire brands and see how they have gained a foothold in the fierce global market.
Linglong Tire
: A leader in new energy supporting and intelligent manufacturing
Linglong Tire is a national brand that benchmarks against the international front-line in all aspects of China’s tire industry.
In terms of technology research and development, Linglong has built an open innovation R&D system in the “Three Countries and Eight Places”, with annual R&D investment accounting for 3%-5% of revenue.
Its wear-resistant technology has enabled the tire mileage to exceed 92,000 kilometers, its silent technology has reduced the noise in the car by more than 3dB, and its new energy technology has increased the battery life of new energy vehicles by 8%.
In the ancillary market, Linglong’s performance is particularly eye-catching.
It has established strategic cooperation with 73 mainstream automobile manufacturers around the world. Its new energy supporting volume will reach 12 million in 2024, accounting for 19% of the global new energy supporting market share, ranking first in the world for three consecutive years.
In addition, Linglong has overseas production bases in Thailand, Serbia, etc. Among them, the Serbian base is Europe’s first tire “black light factory” with an automation rate of 98%, demonstrating its top intelligent manufacturing capabilities.
Zhongce Rubber: Commercial tire dominance and replacement market benchmark
As the size benchmark of China’s tire industry, Zhongce Rubber (which owns well-known brands such as Chaoyang Tire) has firmly maintained its dominance in the field of commercial tires, with sales of commercial tires in 2023 reaching nearly 18 billion yuan.
Zhongce Rubber relies on technical systems such as the “Tiangong System” to accurately solve the pain points of truck owners. The “Xia Series” flagship tire it created has achieved an excellent performance of increasing the wear-resistant mileage by 15% and saving 3L of fuel per 100 kilometers.
In the passenger car replacement market, Zhongce Rubber also has a high reputation.
Its high-end winter tires use microfoam soft rubber technology to improve ice-breaking grip, while its special tires for new energy operating vehicles occupy an important share in the online ride-hailing market with their excellent comfort and wear resistance.
Sailun Tires
: Material innovation breaks performance bottlenecks
The core competitiveness of Sailun Tire lies in its deep-rooted “material innovation”.
Its original “liquid gold” EVEC new material technology has successfully broken the traditional bottleneck of tires that cannot balance “wear resistance, energy saving and road grip”.
The wet braking distance of tires using this technology is the same as that of international first-tier brands, and the wear-resistant mileage is increased by 30%.
In addition to passenger tires, Sailun also ranks among the top in the field of engineering tires in China.
At the same time, Sailun has achieved rapid profit growth by relying on its cost advantages in overseas bases such as Vietnam and Cambodia.
It is worth mentioning that Sailun has also become a tire supplier for FIA events, giving China Tire a “ticket” for top international events.
Double Coin Tire: The sentiment of a century-old domestic brand
Double Coin Tire is a living fossil of the Chinese tire industry. Its predecessor, the Great China Rubber Factory, registered the “Double Coin” trademark in 1929.
During the Anti-Japanese War, Shuangqian produced gas masks and aircraft tires for the front line, breaking the monopoly of foreign brands.
After the founding of New China, Shuangqian created many “industry firsts” such as China’s first rayon tire and all-steel load-carrying radial tire.
Today, Shuangqian Group not only owns three major brands: “Double Money”, “Huili” and “Feiyue”, but also actively embraces new retail and launched the Feiyue brand, which focuses on “better understanding of China’s roads”.
Recently, Dual Money has joined hands with China’s high-speed rail to let a century-old domestic brand name its high-speed rail trains, turning it into a mobile “national business card.”
Haian Group: The “sweeping monk” in the field of giant tires
In the “high-precision” field of giant all-steel engineering machinery radial tires (jumbo tires), Hai’an Group has single-handedly rewritten the history of China’s “stuck neck”.
In 2008, Haian successfully rolled off the production line of China’s first self-developed all-steel giant tire, which was known as “China’s first tire”.
After years of hard work, Haian Group has grown into the fourth largest all-steel giant tire company in the world and the first in China.
Its products cover a full range of specifications from 49 to 63 inches, and have not only entered the supply chain of the world’s top 500 companies such as Zijin Mining. Its 27.00R49 tire has set a world record for the longest life of similar models in the coal mine of Inner Mongolia, with more than 6 years of continuous operation and a cumulative use of 26,530 hours.
Summary
From Linglong’s lane change and overtaking on the new energy track, to Zhongce and Sailun’s deep cultivation in materials and market segments, to the century-old heritage of Dual Money and Haian’s hard-core breakthrough in the field of giant tires, domestic tires are winning the recognition of global consumers with solid technology and quality.
For the majority of car owners, they might as well pay more attention to these excellent domestic products when changing tires.
