At present, smart home products are showing a hot sales trend, but the phenomenon of “pseudo-smart” appears frequently.
Some products such as sweeping robots and smart washing machines have the problem of exaggerated functions. Consumers will obviously feel the experience gap during use, and they will also face the problem of device incompatibility.

In the face of “smart” products with different claims on the market, consumers have become more cautious when purchasing.
In addition to checking reviews, they also began to pay attention to whether the manufacturing company behind the product is reliable.
By querying a company’s industrial and commercial information, you can quickly understand its business scope and status of existence; using the relevant risk screening function, you can further check whether the company has administrative penalties or consumer legal litigation records caused by false propaganda and product quality issues. This provides an additional layer of protection for consumers to avoid “gimmick” products and choose honest manufacturers.
The “pseudo-intelligence” of smart homes is mainly characterized by gimmicky functions, fragmented experience, and hollow technology. This is undoubtedly a stumbling block to the high-quality development of the industry.
At present, most products are still in the “functional” development stage, and the entire industry lacks unified standards, resulting in uneven delivery quality.
However, what is worth looking forward to is that the new national standard for smart home appliances will be implemented on May 1, 2026. This standard clearly defines smart home appliances, delineating five intelligence levels and nine types of typical application scenarios.

The implementation of the new national standard means higher requirements for corporate R&D capabilities, quality control systems and talent reserves.
To comply with standards and achieve a truly “smart” experience, a professional R&D and product team is indispensable.
Whether it is a company introducing top talents or a partner evaluating each other’s technical strength, through employment information and key personnel inquiries, understanding the background, past project experience and network of the company’s core technicians and product managers, as well as their network of contacts in the industry, has become an important reference for evaluating whether they can keep up with standards and achieve true innovation.
From the perspective of the number of companies, relevant data shows that as of now, there are more than 118,000 smart home-related companies in operation and existence in my country.
Among them, more than 4,800 related companies will be newly registered in 2025.
From the perspective of regional distribution, Guangdong Province ranks first in the number of smart home-related companies, with more than 35,000 related companies, accounting for 29.97% of the national total.
Followed by Jiangsu Province, Shandong Province, Zhejiang Province and Anhui Province.
Although the smart home industry faces many problems such as “pseudo-intelligence” in the development process, with the implementation of the new national standards, it is expected to gradually become standardized and mature, bringing consumers a truly intelligent and high-quality product experience.