The tea circle no longer only sells internally and externally!
After the authoritative interpretation of the latest new tea export politics and economics, it has directly opened a certain dividend window for the domestic tea industry. The South Asian market has officially become the main battlefield for the growth of domestic Pu’er and various types of tea. The industry’s profit-making logic has completely changed in the second half.
Many tea merchants are still trapped in the endless cycle of domestic price wars and inventory backlogs, but have ignored the major benefits of the foreign trade track.
This new version of the tea export supporting policy is by no means a formal slogan support, but a real and precise empowerment, which goes straight to the core pain points of small and medium-sized tea companies going overseas.
The new policy clearly expands the coverage of export credit insurance, increases foreign trade financing support, and optimizes cross-border trade settlement processes. At the same time, it vigorously supports the development of cross-border tea e-commerce, simplifies cross-border business transactions, and comprehensively reduces the threshold and risks for domestic tea companies to go overseas.
For tea merchants who specialize in Pu’er and dark tea, this is a golden opportunity to open up the South Asian market.
Everyone familiar with foreign trade knows that the South Asian market has always been a hot spot for tea consumption.
Free trade agreements such as China-Brazil and China-Malaysia continue to be implemented, regional tariff barriers continue to decrease, and the trade volume between China and South Asia has increased steadily in recent years. Local consumers’ acceptance of Chinese cooked tea and Pu’er has increased significantly, and consumer demand continues to expand.
In the past, the biggest problems for domestic tea companies to delve into South Asia were cumbersome logistics, limited settlement, and high overseas costs. Small and medium-sized businesses were simply unable to deploy.
This new policy accurately fills in the shortcomings and reduces the burden from multiple dimensions of capital, logistics, channels, and customs clearance, allowing niche specialty Pu’er and medium-sized imported grain and tea to successfully enter the sinking market in South Asia.
Objectively speaking, the competition pattern of the tea industry in South Asia is much clearer than that in Europe, America and Southeast Asia.
Local local teas are mostly black tea. The mellow taste and storage and aging characteristics of Pu’er ripe tea have differentiated advantages. There is no white-hot involution, and the price premium space and market blank are extremely considerable.
At present, the industry is generally optimistic about the market outlook and is by no means blindly optimistic.
The combination of policy dividends + location advantages + rigid consumption demand has completely opened up the space for foreign trade growth of domestic tea.
The past era of relying on domestic sales and speculation for premium prices has come to an end. Deeply exploring the overseas incremental market is the next core way to break the Pu’er industry.
Finally, a practical reminder for practitioners in the tea industry: the new policy bonus window period is limited. Only tea companies that take the lead in laying out the South Asian market, building cross-border channels, and adapting to local consumer tastes can seize the first wave of traffic and orders.
Sticking to domestic sales and internal expansion will only lead to elimination by industry iterations.
New opportunities in the Pu’er industry are never something that can be waited for, but must be grasped.
