On April 29, the 2026 First Cross-Border E-commerce Industry National Games kicked off in Huizhou.
This industry event, which uses sports as a link and links the entire industry ecology, deeply integrates the spirit of sports with the characteristics of the cross-border e-commerce industry. It is not only an important opportunity for the industry to unite and discuss development, but also a vivid practice in Shenzhen to promote business through competitions and promote the high-quality development of the cross-border e-commerce industry.
This National Games is guided by the Longgang District Commerce Bureau, supported by Shenzhen Longgang District Industrial Investment Service Group Co., Ltd. and Shenzhen Longgang District Foreign Economic Development Co., Ltd., co-organized by Shenzhen Longgang District Cross-border E-commerce Industry Association and Huilan Culture (Shenzhen) Co., Ltd., and Qianhai Jizhijia Logistics (Shenzhen) Co., Ltd. is the overall sponsor. It gathers the power of leading companies in the industry to build a high-quality platform for exchanges, collaboration, empowerment and upgrades.
“Cross-border e-commerce practitioners are mostly motivated and hard-working young people, which is highly consistent with the spirit of sports.” said the relevant person in charge.
At present, the penetration rate of overseas online consumption continues to increase, and the development speed and supporting resource advantages of China’s e-commerce are significant, pushing cross-border overseas exports from the 1.0 era of “goods to ports” to a new stage of “goods directly to users”, and localization has become a new direction for industry development.
The purpose of using sports as a media is to gather industry consensus, stimulate the vitality of progress, and help the industry to work together on a new journey and make progress for good.
AI empowerment, injecting “intelligent change” momentum into industry transformation, has become a core keyword of hot discussion at this National Games.
In the entire cross-border e-commerce chain, the deep penetration of AI technology is reshaping the industry’s operating logic and significantly reducing the threshold for entrepreneurship and operating costs.
In core aspects such as picture production and video production, AI has achieved remarkable results, which can reduce production costs to a very low level, allowing small and medium-sized sellers to achieve efficient and high-quality content output. At the same time, AI large language models are widely used in scenarios such as intelligent customer service and transaction processing, pushing the industry towards processization, standardization, and systematization.
At the enterprise level, investment in AI and IT has become the core layout of leading companies.
Many cross-border e-commerce companies with thousands of employees have IT teams accounting for 20% – 30%. The in-depth application of AI in business process optimization, data collection and analysis, product description optimization, etc. has effectively improved the company’s operational efficiency and core competitiveness.
From the perspective of industry development, compared with the barbaric growth five or six years ago, the cross-border e-commerce industry has undergone profound changes.
Sellers on traditional large platforms are actively embracing new channels such as independent websites, TK, and Pinduoduo, and the pace of gameplay and category iteration continues to accelerate; the market layout is also accelerating from traditional European and American regions to emerging markets such as the Middle East, Mexico, Brazil, and Southeast Asia. Among them, Latin America has become a recent hot spot, putting forward higher requirements for sellers’ category control, compliance management, and market adaptability.
The tide surges into the bay area, and the wind is strong and the sails are flying.
This National Games of the cross-border e-commerce industry is not only a sports event, but also a gathering of industry empowerment and a gathering of development consensus.
Currently, Shenzhen’s cross-border e-commerce industry is standing at a new starting point for development, with AI empowerment accelerating, compliance building a solid foundation, and the ecosystem continuing to improve.
In the future, taking this National Games as an opportunity, Shenzhen’s cross-border e-commerce industry will continue to uphold the spirit of being good and working together, deepening its intelligent transformation, strictly abiding by the bottom line of compliance, expanding the global market, continuing to consolidate the country’s “super hub” status, and injecting a steady stream of new impetus into the high-quality development of China’s foreign trade.
