Currently, the cross-border e-commerce industry is standing at a strategic turning point.
Data shows that the global e-commerce retail scale has exceeded US$6 trillion in 2025, and is expected to reach the US$10 trillion mark in 2028.
Behind the continued rapid growth, industry reshuffle is accelerating: market iterations are pushing up operating thresholds, AI technology innovation is reshaping trade patterns, and consumer demands are becoming increasingly diversified.
For the majority of cross-border small and medium-sized enterprises, the era of relying on opportunistic growth has passed. Building systematic “scaled growth” capabilities has become the key to crossing the industry cycle and seizing the next “golden decade”.
On January 26-27, FundPark successfully held the first cross-border e-commerce industry event of the year “FundPark” in Shenzhen
“The day is full of abundance”.
The theme of this conference is “Growing well and gathering momentum together”
As the core theme, it brings together the full ecological power of cross-border e-commerce. More than 500 major brands, e-commerce entrepreneurs and industry service providers participated in the conference offline. Representatives of global mainstream platforms such as Amazon, Google, Shopify, TikTok, Walmart, JD.com, Xiaohongshu, and Dewu all appeared. Thousands of people interacted in real time through online live broadcasts, focusing on the core proposition of the cross-border e-commerce industry in 2026: how to break through growth bottlenecks and achieve sustainable large-scale expansion.
As a high-level dialogue platform connecting the entire trade chain, the successful holding of the first “Fengbo Gathering” marks the official evolution of Fengbo International from a single financial support service provider to a multi-dimensional strategic growth partner integrating AI, data, finance and ecological resources.
“FundPark Day” came into being, dedicated to connecting key players upstream and downstream of the entire trade chain, and in-depth discussions on how to create a sustainable growth engine for the world through AI, data, finance and ecological collaboration.
Sun Huilai, co-founder and CEO of Fengbo International, emphasized in the opening keynote speech: “Fengbo Ju is to build a platform for resource aggregation and in-depth dialogue, and create a sustainable growth engine for entrepreneurs through the deep integration of AI, data, finance and ecological collaboration.”
At the summit, top thinkers and practical entrepreneurs discussed on the same stage, presenting a feast of ideas with both strategic height and practical value.
Liu Run, founder of Runmi Consulting and a well-known strategic consultant, pointed out that Chinese companies going global are experiencing a key transition from “Made in China” to “Intelligent Manufacturing in China”.
“The core of this transformation is to shift from exporting ‘Chinese production’ to exporting ‘Chinese wisdom.’ Companies need to abandon short-term arbitrage thinking, formulate long-term sustainable strategies, and achieve in-depth operations from ‘selling products’ to ‘building brands’ in the target market, in order to build true core competitiveness.”
Sister Olga, a leading blogger with over 35 years of experience as a foreign company executive and more than 2 million fans, led the overseas ecological roundtable.
She proposed that the growth of cross-border e-commerce in the new era must break the limitation of “single point breakthrough” and achieve the coordinated advancement of “brand, traffic, platform and capital”.
“The early ‘blind box’ style of play that relied on traffic dividends and luck is no longer sustainable. Only by achieving full-link refined operations and resource coordination can we gain a firm foothold in the fierce competition.”
In the practical experience sharing session, Chen Shuo, founder of the KidZanie Technology brand, deconstructed the path for DTC brands to break through.
He emphasized that the core of brands going global is to shift from “selling goods thinking” to “brand thinking”: “Building differentiated value with the user as the center, using AI technology to improve operational efficiency, and accumulating user assets through refined operations can establish unique brand recognition in the global market.” Zeng Shuihua, brand representative of Protect Wellness, focused on the entry of imported niche brands into China and shared practical experience in accurately cutting into market segments, establishing unique positioning, and adapting to Chinese consumer habits, providing valuable reference for niche brands to open up the Chinese market.
It is worth noting that Fengbo International established the “Growth Star” award for the first time at this summit to commend outstanding entrepreneurs in the cross-border track who have demonstrated outstanding resilience, continued to release growth momentum and achieved large-scale breakthroughs.
Mo Zhaojie, co-founder and executive director of Fengbo International, said that the award is not based on the scale of the company, but is evaluated from five dimensions, including brand building and new market expansion. It aims to recognize the merchant’s ability to cope with geopolitical changes and platform rule adjustments, as well as the business upgrade results achieved with the support of Fengbo.
Huo Haoyang, President of Fengbo International China, added that the core of the selection is to commend high-quality sellers who have maintained growth amid uncertainty, and to sort out and recognize their growth highlights.
Fengbo International’s ability to build this industry-level ecological platform stems from its industry trust and strong strength accumulated over the years.
As the first technology company to create an innovative blueprint for “Scale Up as a Service”, Fengbo breaks through the traditional working capital loan framework and deeply integrates AI-driven dynamic financing, forward-looking industry insights and community platforms to form a unique “growth engine”.
So far, the company has received more than US$750 million in financial support from the world’s top financial institutions such as Goldman Sachs and HSBC, and its total approved loans have exceeded US$7 billion. It has served more than 33,000 Asian and global merchants, and has driven its customers’ cumulative GMV to more than US$14.7 billion.
In addition, Fengbo has also cooperated with the Hong Kong Export Credit Insurance Corporation, French Reinsurance (Asia), etc. to launch innovative insurance solutions. At the end of 2025, it will join hands with HSBC Express to further empower e-commerce financing channels.
In the media group interview session, Fengbo International’s core management team conducted in-depth sharing on the practice of “Growth as a Service” and the future of the industry.
Regarding AI-driven dynamic financing, Zhong Shan, chief product and credit strategy director, introduced that the company has established an AI risk control laboratory and upgraded its fourth-generation self-research model to integrate multi-dimensional data to achieve dynamic credit granting and risk control.
In order to solve the financing problems of small and medium-sized enterprises, Fengbo has launched multi-scenario financing products such as pure data credit and mortgage warehousing, shortening the fastest loan time to 125 seconds, and relying on ecological data collaboration such as e-commerce, payment, and logistics to provide more comprehensive minute-level financial services.
Regarding the company’s strategic evolution, CEO Sun Huilai said that Fengbo was initially committed to serving various high-quality small and medium-sized enterprises with financing needs, but in practice it was found that “digital small and medium-sized enterprises” with electronic systems can more efficiently adapt to AI-driven dynamic services.
Therefore, around 2018, the company clearly focused its resources on e-commerce, trade, logistics and other digital fields to improve service efficiency and experience.
In terms of platform and ecological cooperation, Sun Huilai pointed out that the core of cooperation lies in looking forward to sellers’ needs and market trends.
Huo Haoyang, President of China, added that Fengpark is customer-centric and integrates ecological partners to form a “FundPark Community” to jointly help small and medium-sized enterprises grow.
At present, Fengbo has become the first financing partner of Walmart platform and has customized exclusive large-ticket products for Amazon sellers.
When it comes to the craze for smart hardware going overseas, Huo Haoyang believes that it represents an important direction for the manufacturing industry to upgrade with the help of AI.
Sun Huilai further pointed out that China’s manufacturing industry has transformed into a technology-intensive one, and the key to success lies in taking brands overseas. Some pioneers have established unique brand power through the “expand overseas and then return” model.
Looking forward to 2026, Fengbo International’s management team unanimously believes that the complex and ever-changing market environment makes AI empowerment and ecological collaboration critical.
Sun Huilai emphasized that the future belongs to companies that are good at using AI to make forward-looking decisions and collaborate with partners.
Zhong Shan introduced that Fengbo will fully empower customers from three levels: capital, strategy and tools.
Executive Director Mo Zhaojie concluded that Fengbo will continue to use AI technology to narrow the capability gap between small and medium-sized enterprises and large sellers, helping them optimize costs, make accurate decisions in overseas opportunities, and achieve sustainable growth.
Mo Zhaojie emphasized in his closing speech: “2026 is a critical year for the large-scale development of cross-border e-commerce, with both opportunities and challenges. Only by working together and gathering ecological strength can we respond to market changes and seize growth opportunities. Fengbo will continue to
Continue to deepen the industry and work side by side with entrepreneurs and ecological partners.”
The successful holding of the first “Fengbo Gathering” has injected confidence and practical capabilities into many entrepreneurs, and also helped China’s cross-border e-commerce achieve higher-quality and large-scale growth in the global market.
