The wave of digital trade is surging, and the opening up of the western region is taking solid steps.
Against the background of in-depth adjustments to the global trade pattern and the continued advancement of foreign trade transformation and upgrading, cross-border e-commerce is becoming a key starting point for stabilizing growth, optimizing structure, smoothing circulation, and promoting openness.
An industry event based on industry, serving enterprises, and connecting the world is about to kick off in Chengdu.
According to news on April 30, the 5th Western Cross-border E-commerce Expo will be held at the Chengdu Century City New International Convention and Exhibition Center from May 7th to 9th.
This exhibition is guided and supported by relevant departments, and is jointly organized by the Chengdu Cross-border E-Commerce Association and the Sichuan Suppliers Chamber of Commerce. With the theme of “New Momentum for Foreign Trade, Digital Trade Connects the World”, the exhibition aggregates cross-border e-commerce resources across the entire chain, builds an efficient docking platform, promotes the western advantageous production capacity to the world, and injects new momentum into the high-quality development of the regional open economy.
This exhibition covers an area of nearly 20,000 square meters, with five exhibition areas including a cross-border e-commerce comprehensive test area, an export platform, a source factory, comprehensive services, and talent services, and two professional conference areas.
Sichuan’s nine cross-border e-commerce comprehensive pilot zones were unveiled together, and high-quality enterprises from the eastern coast actively participated in the exhibition to deepen industrial collaboration and resource exchange between the east and the west and build a new pattern of two-way openness.
More than 10 cities (states) in Sichuan Province organized more than 300 source factories to participate in the exhibition, covering 20 industrial categories such as electronic information, engineering building materials, silk spinning clothing, food seasonings, biological health, furniture and home furnishings, automobile and motorcycle accessories, beauty and personal care; more than 10 international leading platforms and more than 40 ecological service companies gathered at the scene to provide one-stop full-process services such as logistics, payment, digital marketing, compliance risk control, financial and tax planning.
The exhibition also collaborated with 18 universities to set up special talent service areas to accurately meet the employment needs of enterprises and solve the problem of talent shortage in the industry.
The exhibition highlights pragmatism, efficiency and precise docking.
The Sichuan Cross-border E-commerce Ecological Conference brings together industry experts, platform companies and government departments to exchange and discuss topics such as industry overseas, digital trade, and ecological collaboration, share practical experience, and study market trends.
In order to smooth the precise docking of supply and demand, the exhibition has specially set up a cross-border e-commerce source factory supply and demand docking event in the spring of 2026 to provide cross-border sellers and global buyers with a rich selection of high-quality products, achieve direct factory connection, direct procurement of goods, direct cost reduction, on-site face-to-face negotiations, and efficiently promote cooperation and order conversion.
At the same time, more than ten high-profile activities will be held, including Amazon Global Store, Made in China, eBay, Wayfair, TikTok Shop, Meikeduo and other platform investment and seller empowerment conferences, a reverse overseas shopping industry belt development forum, and a special promotion meeting for Sichuan consumer goods going overseas in Thailand, covering multiple dimensions such as trend interpretation, operational practice, market development, and resource docking, providing all-round, practical support for companies going overseas.
After five years of accumulation and cultivation, the Western Cross-border E-commerce Expo has become an industry event with large scale, high specifications, strong professionalism and wide influence in the field of cross-border e-commerce in Western China.
For cross-border sellers, this is an important opportunity to focus on product selection, optimize supply chains, and increase profits; for manufacturing companies, it is an efficient platform to connect with global channels and expand overseas orders; for ecological service companies, it is a high-quality scenario to accurately link upstream and downstream and expand business space.
The exhibition is effectiveness-oriented and truly allows companies to find resources, match customers, obtain orders, and attract talents.
The relevant person in charge of the organizer said, “Based in Sichuan, radiating to the west, and facing the world, the exhibition is oriented toward digitalization, internationalization, and specialization, unblocking trade channels, activating industrial momentum, and deepening open cooperation, in order to stabilize the basic foreign trade and promote high-level trade in inland areas.
Provide strong support for China’s opening up to the outside world.
From May 7th to 9th, at the Chengdu Century City New International Convention and Exhibition Center, the fifth Western Cross-border E-commerce Expo sincerely invites merchants and industry elites from home and abroad to gather in Chengdu to explore new development opportunities, expand the global market, and build a new highland for openness and cooperation.
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