As cross-border e-commerce is booming, who will become the next industry benchmark?
The collection of cross-border e-commerce cases for the 2026 World Internet Conference is in full swing.
From 2024 to 2025, the World Internet Conference released the “Cross-border E-commerce Practice Case Collection” for two consecutive years, including more than a hundred benchmark cases, providing implementable practical guidance for the global cross-border e-commerce industry.

Being selected into the case collection can bring many benefits.
The first is professional guidance. The selected cases will receive in-depth comments and guidance from experts from the E-commerce Special Committee and well-known scholars in the field of cross-border e-commerce, which provides valuable reference for the applicant’s next work optimization.
The second step is publicity and promotion. The case will be released at important international forums of the World Internet Conference and reported by well-known media, which can effectively enhance the industry visibility and credibility of the applicant.
Secondly, there are opportunities for cooperation. The launch site brought together representatives of international organizations, officials from embassies and consulates in China, industry experts and practitioners of the entire cross-border e-commerce industry chain, setting up a platform for pragmatic exchanges and cooperation for all parties and helping to expand the global partner network.

This year, four categories of excellent practices are collected from around the world, namely government supervision and service innovation, market entities and service innovation, compliance and sustainable development, and international cooperation.
So who can apply?
Government departments, international organizations, digital platforms, trading companies, related enterprises in the upstream and downstream of the industrial chain, professional service organizations, etc. can all participate in the declaration.
Key information to note is that the case implementation time is required to be after 2023, the application deadline is 18:00 on June 30, 2026 (UTC + 8), and the application entrance is https://awards.wicinternet.org.
The selected cases will be included in the “2026 Cross-border E-commerce Practice Case Collection” and will be released and promoted globally at relevant meetings of the World Internet Conference.
This cross-border e-commerce case collection activity provides many companies and organizations with an excellent opportunity to showcase their strengths and innovative achievements.
By participating in the case collection, you can not only receive professional guidance and extensive publicity, but also communicate and cooperate with industry elites on the international stage to expand the global market.
We hope that all walks of life will actively participate in the application, do not let good cases go silent, and jointly promote the development of the cross-border e-commerce industry.