Currently, China’s residential decoration and decoration industry is at a critical turning point.
As the incremental dividends fade, the industry has fully entered the stage of deep cultivation of existing stocks.
Faced with challenges such as difficulty in acquiring customers and thin profits, “keeping integrity and innovating”, developing new additions to the existing stock and building core competitiveness have become the core proposition of industry development.
In response to this issue, on June 2, the 9th Residential Decoration Industry T20 Conference kicked off in Urumqi, the “Pearl of the Silk Road” surrounded by the towering Tianshan Mountains.
This conference brought together hundreds of headwear enterprise leaders, industry experts and core suppliers to jointly explore resilient growth paths.
As a representative of outstanding parts and materials companies, Material Communication Pipe Industry was also invited to attend.
Industry trend: from “grabbing the limelight” to “practicing internal skills”
Wang Zhongqi, President of the China Building Decoration Association, clearly pointed out in his opening speech that enterprises should abandon short-term opportunism, win customers with sincere service and precision delivery, and at the same time develop as a team, reject vicious competition, and jointly maintain the industry ecology.
Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch, used six key words to draw a transformation roadmap for decoration companies: culture is the “root” (an enterprise must have its own mission and cohesion), trust is the “pulse” (relying on professionalism to fulfill promises, rather than relying on low prices)
Routine), design is the “front” (win pricing power with differentiated design), delivery is the “shield” (every construction site is a reputation base), service is the “heart” (to be a lifelong companion, not a one-time deal), and operation is the “tool” (embracing AI and other technologies to achieve refined management).
These six points basically cover the capabilities that home improvement companies need to have in the existing market.
Cross-border linkage: from working alone to ecological win-win
At the conference, leading companies in the field of home building materials such as FOTILE Group, Angel Group, and Hengjie Group also took the stage to share.
They no longer just sell products, but work in-depth with decoration companies to jointly create specific life scenes such as “happy kitchens”, “whole-house water purification” and “quality bathrooms”.
This shows that the competition in the home decoration industry has changed from a company fighting alone to an overall competition in the supply chain, delivery chain, and service chain.
At the same time, front-line managers of a number of leading decoration companies such as Shanghai Mingjia, Jutong Decoration, Xingyi Decoration, and Golden Mantis Home have brought practical experience in everything from boss character cultivation and organizational culture creation to how to organize activities, how to manage traffic, and how to improve conversion rates.
These contents have strong reference value for a large number of small and medium-sized clothing companies who are looking for a way out.
Focus on delivery: Hidden engineering innovation lays the foundation for quality
During the in-depth discussion on “quality delivery”, a key issue emerged: What truly determines the long-term living experience of a home are often the invisible “hidden projects”, especially the water and electricity pipeline system.
The conference believes that the industry’s “long-termism” and “trust-building” must start from these basic links.
This view has been specifically echoed in the innovative practice of Caitong Pipe Industry.
Caitong always focuses on the core pain points of concealed projects and provides underlying support for delivery quality through product research and development: its precision assembled wiring system solves the pain points of dead wires, damaged wires, difficult maintenance, and low efficiency in traditional electrical wiring projects.
The European standard villa-level central integrated rapid drainage system solves the century-old problem of blockage, leakage and odor in toilets with the integrated drainage concept.
The full-pass self-cleaning antibacterial healthy water supply system directly addresses the core pain points of residential water experience, ensuring stable water pressure and fast hot water delivery, and providing cleaner and healthier water quality, effectively improving living comfort and health protection.
The path of Caitong shows that excellent parts companies are shifting from supplying a single product to providing perceivable and trustworthy “low-level solutions for healthy living” to decoration companies, thus helping decoration companies fulfill their promise of “quality home decoration” and build a solid brand reputation in hidden places.
This T20 Summit has clearly drawn a watershed in the industry: the era of competing on price and engaging in gimmicks is gradually gone, and the era of competing for trust and comparing internal capabilities has arrived.
For Caitong, this further strengthens the direction of “protecting concealed projects with professionalism and improving living quality with innovation.”
In the future, Caitong will continue to rely on solid material and technological innovation, and work side by side with industry partners to jointly move towards a new stage of deep value cultivation and win-win quality.
