On June 2nd and 3rd, the 9th Residential Decoration Industry T20 Conference was held grandly in Urumqi, Xinjiang.
The conference was hosted by the Residential Decoration and Components Industry Branch of the China Building Decoration Association and co-organized by Xinjiang Monkey King Intelligent Technology Co., Ltd., with the theme of “keeping integrity and innovation – cultivating stock to create increment, building capabilities to win the future”.
From incremental expansion to stock game, the market focus has shifted to second-hand house renovation, partial renovation and aging-appropriate upgrading. The home decoration and home furnishing industry has entered a critical stage of “deep cultivation of stock” and “value reconstruction”.
At the opening ceremony of the conference, Wang Zhongqi, President of the China Building Decoration Association, pointed out that the residential decoration industry must follow the path of high-quality development, and proposed three considerations: adhering to long-termism, building core competitiveness, and leveraging technological innovation.
Yuan Chaohui, the annual rotating chairman of the Residential Industry Branch of China Decoration Association and chairman of Dianshi Home Decoration, believes that decoration companies must shift from opportunity-driven to value-driven; Jia Feng, chairman of Huanai Home Furnishings, proposed that decoration companies should shift from a single supplier to a system solution service provider.
Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch of the China Building Decoration Association, delivered a keynote speech on “Cultivating Stock to Create Increase and Building Capabilities to Win the Future”, emphasizing the road to quality home decoration.
Chen Yi, general manager of the retail marketing department of FOTILE Group, gave a speech on “Poetic Dwelling, Building Happiness in Kitchen and Home”, proposing to respond to needs with design and win trust with emotional connection.
Wang Suo, chairman of Monkey King Home Decoration, shared the “Six Meridians Divine Sword” and emphasized that culture is the soil for enterprise development.
Cheng Lin, general manager of Angel Group’s Consumer Business Department, started from the perspective of healthy water use and pointed out that whole-house water purification has opened up a new era of home improvement growth.
In the seminar report session of “The Roots of the Stock Era: Entrepreneurial Mental Cultivation and Corporate Culture Implementation”, Hu Yanan pointed out the importance of mental strength and culture.
Guests such as Sun Lei, chairman of Shanghai Mingjia Decoration, Xu Guojian, chairman of Jutong Decoration, Sun Shiheng, president of Xingyi Decoration, Ni Lin, chairman of Golden Mantis, and Jiang Yongli, general manager of the retail business department of Fotile Group, also expressed their wonderful views on corporate culture.
In the “Pulse of the Existing Era: Customer Acquisition and Conversion” session, Weizhiyi founder Liu Wei, Jinhua Decoration Nanjing Region General Manager Cao Jianhong, Zilan Decoration Chairman Yao Yinghao, Thangka Decoration Chairman Zhang Hua, Hengjie Group Home Decoration Channel General Manager Xie Yongcheng, etc. discussed around customer acquisition and conversion, emphasizing the importance of operating traffic and accumulating word-of-mouth.
In the “Front of the Stock Era: Design Strategy Reconstruction and Value Upgrading” session, Lin Yunsong, chairman of Shangde Decoration, and Bian Pengbo, general manager of the home decoration department of Xinjincheng Ceramics Group and general manager of the Shanghai branch, pointed out the value and importance of design.
Guests such as Zhang Jun, Chairman of Yezhifeng Decoration, Zhang Yiliang, Chairman of Mingpin Decoration, Liu Bo, President of Brother Decoration, Li Rong, Chairman of Red Ant Decoration, Yang Yuan, Chairman of Xingjie Decoration, Song Chunhong, Chairman of Shanshui Space Decoration, also shared their design-related views.
In the “Shield of the Stock Era: Delivery Shapes Brand” session, Su Wenjin, President of Youjia Decoration, Zhu Xukang, Chairman of Nanhong Decoration, Chen Gong, Deputy General Manager of Aohua Decoration, Xia Zhenhua, Chairman of Huaxun Tasteful Decoration, Lou Yun, Chairman of Dark Blue Decoration, Wang Zhonglin, General Manager of the Home Decoration and Industrial Equipment Division of Rifeng Enterprise Group, Wang Kewei, Vice President of Zhibang Home Furnishing, General Manager of the Home Decoration Division, and Liu Shaoyan, Deputy General Manager of Sika Deco China, etc., discussed the quality of delivery.
In the “Heart of the Stock Times: Good Service for Life” session, Huang Xiaofei, chairman of Xibaibai Decoration, and Lu Jinhui, deputy general manager of Wrigley Home Furnishing Group, emphasized the importance of the full-cycle service system.
Guests such as Wang Jie, President of Qiansi Decoration, Ding Hu, Chairman of Atrium Decoration, Zhu Yueyou, Vice President of Congyilou Decoration, Zhang Wei, General Manager of Dashu Decoration, Liu Fangzhou, President of Wantai Decoration, also shared their service-related experiences.
In the session “Inventory tools of the era focus on improving quality and efficiency”, discussions were conducted on bureau reform and AI applications.
Hu Yanan, secretary-general of the Residential Decoration and Components Industry Branch of the China Building Decoration Association, pointed out the key points of layout reform and AI application.
Guests such as Xu Huachun, chairman of Hushang Mingju Decoration, Dai Xianyan, general manager of Jinzhao Decoration, Chen Junhua, CEO of YiNiao Mercure, Wen Jun, chief strategy officer of Huanai Home Furnishing Group, and Lan Jixiao, chairman of Mingdiao Decoration, shared their views on bureau reform and refined operations.
Guests such as Yang Xuanzhen, general manager of MCN, Dong Xinsheng, founder and CEO of BitDeduction Artificial Intelligence, Xuan Hongwei, founder of Lianggong Home Decoration, and Zhao Mingxiang, CEO of Mokan, expressed their views on AI applications.
At the end of the conference, the “Good Houses and Quality Home Decoration Promotion Action” was held, advocating that the entire industry promote quality home decoration from consensus to practice, and create beautiful homes for more families.
