On June 16, the “2026 Ninth Global Cross-Border E-Commerce Festival and the 12th Shenzhen International Cross-Border E-Commerce Trade Expo” grandly opened at the Shenzhen Futian Convention and Exhibition Center.
This year’s Global Cross-Border E-commerce Festival has the theme of “Come to Shenzhen, Sell Globally” and adheres to the core concept of “Cross-border culture, overseas brands, and powerful country with intelligence”. The exhibition scale is nearly 80,000 square meters, attracting more than 100 industrial zones, more than 1,600 exhibitors, more than 600 government and enterprise representatives and more than 10,000 industry elites.
This event is hosted by the Shenzhen Cross-Border E-Commerce Association, co-sponsored by multiple institutions, and undertaken by professional companies.
In his speech, a member of the Party Leadership Group of the Shenzhen Civil Affairs Bureau and the Director of the Shenzhen Municipal Social Organization Administration Bureau pointed out that Shenzhen, as the birthplace and benchmark city of China’s cross-border e-commerce, has the triple core advantages of policy leadership, industry leadership, and ecological activeness.
As an important bridge connecting governments and enterprises, the Shenzhen Cross-Border E-Commerce Association plays a key role in promoting industry self-discipline, integrating global resources, and empowering enterprises to go overseas.
This expo is not only a display window for industry achievements, but also a strategic fulcrum for studying and judging global trade development trends.
Global Director of the World Trade Centers Association and President of the Asia-Pacific World Trade and Commerce Alliance shared how to lower the barriers for companies to go overseas through the coordination of Asia-Pacific market rules.
He suggested launching a dual Asia-Pacific supply and demand list to accurately match China’s supply chain with consumer demand in ASEAN, Japan and South Korea, and help companies plan for incremental markets.
The Executive Chairman of the Global Cross-Border E-Commerce Association and the President of the Shenzhen Cross-Border E-Commerce Association delivered a keynote speech focusing on “Celebrating Twelve Years and Winning the Future Cross-border”, stating that the Shenzhen Cross-Border E-Commerce Association will continue to take “building a platform, providing services, and clarifying the direction” as its mission, and carry forward with a global vision
Join hands with industry colleagues at home and abroad to promote cross-border e-commerce as a key engine for global economic recovery; deepen industrial linkage with cities across the country, build a national pattern for the coordinated development of China’s cross-border e-commerce, and help China’s industrial belts occupy a more central position in the global value chain.
At the event site, the three major global cross-border e-commerce platforms, Newegg Group, OTTO, and Jumia, respectively signed strategic cooperation agreements with Shenzhen Cross-border Association.
In the future, the Shenzhen Cross-Strait Association will work with various platforms to carry out in-depth cooperation in terms of merchant settlement, brand incubation, marketing, logistics coordination, etc., to provide domestic overseas sellers with multi-channel and diversified global layout paths, and to help Chinese brands deeply explore key regional markets such as North America, Europe, and Africa.
At the same time as the opening ceremony, relevant guests gave wonderful theme sharing and speeches.
The General Manager of Highway and Railway Business Development in Greater China of Hongying International Freight delivered a keynote speech on “Connecting the Silk Road Corridor, Empowering E-commerce to Go Overseas | CEVA Central Asia Cross-Border Land Transportation Solutions”; Chairman of Yi Yunying Group gave a keynote speech on “AI Empowerment and Global Growth | New Digital and Intelligent Paths for Foreign Trade Enterprises to Go Overseas”, focusing on the in-depth application of artificial intelligence in the field of cross-border e-commerce.
In addition, a roundtable forum titled “From World Factory to Global Brand: Global Breakthrough of China’s Industrial Belt + Cross-Border E-Commerce” was also held.
A number of guests representing industry belts held in-depth conversations around three core topics: global market growth points and track selection, compliance and supply chain flexibility upgrades under trade changes, and the transition from industrial belt clusters to brand ecology.
It is understood that the exhibition will hold more than 20 professional forums, production and sales matchmaking meetings and industry commendation activities from June 16th to 18th.
Activities such as the China Industry Overseas Resource Matchmaking Conference, the Top 100 Cross-border E-commerce Sellers Commendation Ceremony, the Pet Industry Cross-border Ecological Conference, the Cross-border AI Intelligence Special Session, the Newegg Platform Special Session, the K100Global Overseas Ecological Growth Special Session, etc., took turns to showcase the innovative business models, high-quality supporting services and cutting-edge technological achievements of the cross-border e-commerce industry from multiple perspectives, and jointly discussed the path to intelligent upgrading of the cross-border e-commerce service system and business model.
