Yesterday, the 6th China (Xiamen) International Cross-border E-commerce Exhibition (hereinafter referred to as “China Cross-border Exhibition”) press briefing was held in Xiamen.
The reporter learned from the meeting that the 6th China-Span Exhibition will be held at the Xiamen International Convention and Exhibition Center from June 8 to June 10 this year.
This exhibition is based on “Cross-border Internet
With the theme of “Goods Connecting the World”, the exhibition area exceeds 50,000 square meters, with more than 1,500 international standard booths, bringing together more than 30 high-quality industrial belts across the country, nearly a thousand source factories, more than 30 global mainstream cross-border e-commerce platforms and hundreds of ecological service providers to appear on the same stage.
In recent years, Xiamen’s cross-border e-commerce industry has grown rapidly.
According to relevant personnel from the E-commerce Division of the Xiamen Municipal Bureau of Commerce, Xiamen’s total cross-border e-commerce import and export volume will increase 6.4 times compared with 2020 in 2025, accounting for 43.5% of Fujian Province’s total cross-border e-commerce import and export volume.
Qiu Jian, Party Secretary and Chairman of the Xiamen Council for the Promotion of International Trade, and President of the Xiamen Chamber of International Commerce, introduced at the meeting that since the first inception of the China-Span Exhibition in 2021, there have been more than 3,000 exhibiting companies and more than 3,000 professional merchants.
00,000 people, with intended transaction volume exceeding 10 billion, and has successively facilitated the establishment of Google’s world’s first cross-border e-commerce acceleration center, Amazon’s global store industry belt accelerator project, AliExpress Fujian Merchant Operations Center, and Newegg Xiamen Operations Center.
Not long ago, China Cross Exhibition successfully passed the authoritative certification of UFI, the International Association of the Exhibition Industry, becoming the first cross-border e-commerce professional exhibition in Xiamen to obtain UFI certification.
Qiu Jian said that UFI is known as the “Oscar of the exhibition industry” and passing the certification marks that China Cross Exhibition has entered a development stage of internationalization, specialization and branding.
This China Cross Exhibition continues to consolidate the core development model of cross-border e-commerce + industrial belt and build an efficient docking platform.
The exhibition vigorously promotes the overseas export of Fujian goods, focusing on Fujian’s advantageous industries such as Shishi Jinjiang shoes, clothing and bags, Zhangzhou pet supplies, Yongchun fragrance products, and Xiamen sanitary ware. At the same time, it integrates high-quality production capacity across the country and brings together more than 30 key industrial belts such as Guangdong electronic appliances, Shantou toys, and Inner Mongolia cashmere products. In addition, the exhibition proactively lays out the POD (customization on demand) track to reduce the financial pressure and inventory risks of small and medium-sized sellers.
It is understood that this exhibition will upgrade the POD special exhibition area, expand the exhibition area, and gather more than 20 industry leading companies such as Yijiele, Fingerprint Technology, and Baocai to showcase cutting-edge technologies and implementation solutions such as flexible supply chain, digital customization, and small batch quick response.
This China Cross Exhibition attracted the participation of mainstream cross-border e-commerce platforms around the world, including Amazon, TikTok, SHEIN, Alibaba AliExpress, Shopee and many other leading platforms.
It is worth mentioning that SHEIN, the global fast fashion cross-border giant, will make its official appearance at a cross-border e-commerce professional exhibition for the first time, releasing the latest investment policies and cooperation plans, focusing on empowering Fujian’s textile and apparel industry to connect with the global fashion track.
In addition, more than a hundred high-quality service providers such as cross-border logistics, overseas warehouses, and financial payments will participate in the exhibition to build a one-stop cross-border e-commerce full-chain service system.
During this China Cross Exhibition, more than 20 high-quality supporting activities will be held, focusing on cutting-edge applications such as AI agents, GEO generation engine optimization, and RPA automation. At the same time, the Cross-Border Going Global · TEDx Xiamen 2026 Annual Conference will also be held at the same time.
This is the first time that TEDx Xiamen has been deeply integrated into the China-Span Exhibition. It will bring together cross-border industry leaders, AI digital technology experts, leading MCN traders, and brand overseas celebrities to jointly bring cutting-edge ideas and practical sharing.
It is worth mentioning that during the exhibition, the organizer will also work with the Xiamen Talent Service Center to set up an exclusive exhibition area to build a platform for face-to-face negotiations between enterprises and college students and job seekers, to help fresh graduates “stay in Xiamen” and to help experienced talents “change tracks.”
In terms of inviting merchant groups, the organizing committee made full use of the overseas liaison channels of the trade promotion system and invited more than 20 consulates general in China and overseas economic and trade institutions from Singapore, Thailand, Malaysia, etc. to bring buyers to Xiamen to participate in the docking; the exhibition also focused on expanding and defining
Invite the core seller clusters of the Pearl River Delta represented by Shenzhen and Guangzhou, and the high-energy seller matrix of the Yangtze River Delta represented by Hangzhou, Ningbo, and Jinhua (Yiwu) to participate; at the same time, we will link more than 50 industry organizations across the country, and they will organize high-quality seller representatives to participate in the conference.
