The 6th China-Europe (France) Cross-border E-commerce Forum was recently held in Paris.
Government representatives, industry experts, platform companies, brands and service organizations from China and Europe gathered together to conduct in-depth exchanges on important topics such as brand overseas, artificial intelligence, and logistics supply chains, and actively discussed digital trade development trends and cross-border e-commerce innovation opportunities.

Compared with previous forums, this forum has made innovative breakthroughs, especially the China-Europe cross-border e-commerce talent recruitment fair.
The job fair carries out on-site recruitment consultation activities for international students and professionals in Europe, injects fresh blood into the cross-border e-commerce industry and builds a high-quality platform for talent exchange.
Many companies displayed a wealth of job requirements at job fairs, attracting many knowledgeable people to consult and apply for jobs, providing strong talent support for the development of the industry.
During the event, a sub-forum on “Dialogue between Civilizations: From Cultural Heritage to Industrial Narrative—Hangzhou Promotion Conference” was also held.
In this sub-forum, lively exchanges were held around topics such as Hangzhou’s industrial advantages, cultural resonance between China and France, Chinese brands going overseas, and Sino-French fashion interaction.
As an important city for the development of cross-border e-commerce in China, Hangzhou has unique industrial advantages and cultural heritage.
Through this sub-forum, it not only demonstrated the charm and strength of Hangzhou to Europe, but also provided new opportunities for cultural exchanges and industrial cooperation between China and France.

The main forum of this forum is jointly sponsored by China (Hangzhou) Cross-border E-Commerce Comprehensive Pilot Zone, Hangzhou Municipal Commerce Bureau of Zhejiang Province, Hangzhou Overseas Chinese Federation, etc. The sub-forums are hosted by Hangzhou International Communication Center and Linping District International Communication Center. They are hosted by New Europe Group and the French Integrated Media Center of People’s Daily Overseas Network. China Southern Airlines is the exclusive partner and supported by the China Council for the Promotion of International Trade Representative Office in France.
The joint efforts of all parties have enabled the forum to be successfully held, providing a high-level communication platform for the development of cross-border e-commerce between China and Europe.
In the context of the rapid development of the global digital economy, cross-border e-commerce, as an emerging trade model, is showing great potential for development.
The successful holding of the 6th China-EU (France) Cross-border E-commerce Forum will further promote trade exchanges and cooperation between China and Europe and promote the innovative development of digital trade.
It is believed that through the joint efforts of all parties, Chinese products will better go global through the cross-border e-commerce platform and achieve wider international market coverage.
At the same time, it will also bring new opportunities and vitality to the exchanges and cooperation between China and Europe in the fields of economy, culture and other fields.