On June 16, 2026, the highly anticipated 6th China-EU (France) Cross-border E-commerce Forum was held grandly in Paris.
The forum attracted government representatives, industry experts, platform companies, brands and service organizations from China and Europe to gather together to conduct in-depth and fruitful discussions on important topics such as brand overseas, artificial intelligence, and logistics supply chains, and to jointly look forward to digital trade development trends and cross-border e-commerce innovation opportunities.
The forum has carefully set up many rich and diverse links such as keynote speeches, special discussions, corporate promotions, brand exhibition areas, and signing and docking.
Participating companies include well-known brands, retail e-commerce platforms, B2B (business-to-business) trading companies, postal and international logistics service providers, cross-border payment institutions, investment and financing institutions, and e-commerce technology innovation companies and other cross-border e-commerce industry chain ecology.
This makes the forum an important platform that brings together resources from all parties and promotes exchanges and cooperation.
In the keynote speech session, experts shared their analysis of cutting-edge insights and development trends in the cross-border e-commerce industry.
They pointed out that with the continuous development of digital technology, cross-border e-commerce is facing new opportunities and challenges.
The application of artificial intelligence will bring more efficient operations and more precise marketing to cross-border e-commerce, while optimization of the logistics supply chain is the key to improving user experience.
The special discussion session provides an opportunity for in-depth exchanges between all parties.
Participants had heated discussions on issues such as strategies for brands to go overseas, the application of artificial intelligence in cross-border e-commerce, and the optimization of logistics supply chains.
Everyone shared their experiences and insights, providing valuable ideas for the development of the industry.
The corporate promotion session provides a platform for companies to showcase their strengths and products.
Well-known brands showcased their high-quality products, attracting the attention of many buyers.
Retail e-commerce platforms shared their operating models and development strategies, providing reference for other companies.
The brand exhibition area displays various cross-border e-commerce products, allowing participants to intuitively understand the latest trends and product innovations in the industry.
The signing and docking process promotes cooperation between enterprises and injects new vitality into the development of the cross-border e-commerce industry.
In addition, a sub-forum on “Dialogue between Civilizations: From Cultural Heritage to Industrial Narrative—Hangzhou Promotion Conference” was also held during the event.
This sub-forum aims to promote Sino-French cultural exchanges and promote the integrated development of cultural heritage and industry.
By displaying Hangzhou’s cultural characteristics and industrial advantages, it has built a new bridge for trade cooperation and cultural exchanges between China and France.
The successful holding of the 6th China-EU (France) Cross-border E-commerce Forum provides an important platform and opportunity for Chinese products to go global.
I believe that with the joint efforts of all parties, the cross-border e-commerce industry will usher in a better future, and Chinese products will shine more dazzlingly in the global market.
