On March 18, the 6th China Cross-Border E-commerce Fair (hereinafter referred to as the “Cross-Border Fair”) opened in Fuzhou.
As the first exhibition in my country’s cross-border e-commerce industry to be certified by the UFI International Exhibition Industry Association, the cross-border trade fair was crowded with people and the exhibits were full of new ideas.
The exhibition area of this cross-border trade fair exceeded the 100,000 square meter mark, bringing together more than 80 cross-border e-commerce industry belts across the country, and receiving support from 78 industry associations around the world. It attracted more than 60 cross-border e-commerce platforms from around the world to participate in the conference, and the scale reached a new high.
In addition to overseas leaders such as Amazon, eBay, and Meikeduo, TikTok Shop, SHEIN, Alibaba International Station and other “China Overseas Tours” also attended the event. Logistics, payment, marketing and other service providers were all present to jointly weave a “cross-border escort network” covering the entire link, making the industry’s trend vane more distinct.
Towards the “Chinese Economy”
“Cross-border e-commerce has the opportunity to become a representative industry of the ‘Chinese Economy’. China will export not only products, but also a new global symbiosis model of cross-border e-commerce that is driven by innovation, characterized by openness, and based on transnational cooperation.” As one of the organizers of the cross-border trade fair, Midoduo Technology CEO Deng Hai shared his expectations for this year’s exhibition.
Baseball caps and backpacks with personalized patterns, birthday thermos mugs… Even if it is an “orphan product” in North America, Hummingbird’s customization service in Putian, Fujian can meet the needs.
After receiving orders from customer service, designing patterns, and matching layouts, printing and spraying are completed in factories in Dallas or New Jersey, and a customized product can be delivered to consumers within a week.
“With this small backpack, we can customize every fabric and every corner.” Zhang Ting, booth manager of Putian Hummingbird Technology Co., Ltd., said that the heritage of the “World Factory” has created more stringent production management standards for Chinese companies.
Now, the company has been looking for and establishing cooperative factories overseas, which means that “Chinese standards” are going overseas and reshaping the pattern of overseas manufacturing and supply chains.
Xiaohongshu’s “United Planting” program targets college students majoring in foreign languages and lays out the overseas business blueprint with “product experience + real campus life”; Purple Bird Browser, which originates from Fuzhou and focuses on serving cross-border sellers, launches an overseas version of its AI operation assistant… The “Chinese economy” is setting sail on its overseas journey.
From “selling goods” to “selling culture”
“Going culture overseas” is a must-answer question to enhance my country’s soft power, and cross-border e-commerce provides channels and traffic for culture going overseas.
It is understood that this exhibition will set up five special areas for the first time: culture overseas, games overseas, cross-border medicine and medical supplies, overseas localization, and sporting goods.
Among them, sporting goods and online games serve as mobile cultural business cards, making the export of culture overseas a tangible and tangible everyday experience.
With the crisp sound of hitting the ball, the pickleball drew a neat arc.
The “Kai Ruilin” Cup Pickleball Trend Sports Carnival in the activity area of Hall 4 attracted customers to stop and learn about the fun and interactive pickleball challenges.
“This newly released racket uses graphene carbon fiber as the raw material, with significantly improved toughness and hardness, and the design incorporates Chinese elements such as auspicious clouds.” Xing Gongli, general manager of Kairuilin Sports Goods Co., Ltd., said that as an emerging local pickleball equipment company in our province, the company hopes to use this exhibition to understand the market situation, increase brand awareness, and provide reference for the next step of formulating the brand’s overseas strategy.
In the context of the large-scale expansion of games overseas, the Guangdong Game Industry Association has led a number of well-known game companies such as Sanqi Interactive Entertainment, Tencent Games, and Tanwan Games, as well as the game and entertainment equipment manufacturer Dacheng Interactive Entertainment and the overseas service company Shengguang Group to participate in the cross-trade fair.
“The popularity of “Black Myth: Wukong” proves that games have great potential overseas.” Zeng Xiaobin, the person in charge of the booth of the Guangdong Game Industry Association, said that he hopes to establish new contacts with some cross-border payment and settlement service providers, cross-border logistics service providers and other platform service companies to lay the foundation for future special events.
The newly established “Super Jinjiang” area incorporates intangible cultural heritage performances such as Nanyin, Gaojia Opera, and Puppetry; mahogany furniture, porcelain, bamboo weaving and other intangible cultural heritage products are on the same stage as trendy IP; Fuzhou Jasmine IP dolls and city souvenirs integrated with banyan trees are particularly eye-catching… At the cross-exchange site, cultural overseas and Made in China resonate at the same frequency and are full of vitality.
AI “engine” is creating a buzz
AI, which has been hot in recent years, is not only a digital bridge for culture to go overseas, but also an efficiency engine for cross-border e-commerce.
At this cross-trade fair, the exhibition area that provides customers with AI services such as data analysis and intelligent decision-making was crowded with people.
“Want to have exclusive lobster digital employees for cross-border e-commerce? On-site guidance can be provided to install the lobster BOT.” At the “Cheetah Going to Sea” booth 1C05 in Hall 1, the shouts made many visitors stop.
As a Chinese overseas service company, Cheetah Mobile uses the currently popular AI open source model – Open Claw (also known as “Crayfish”) as the framework, and combines the company’s 13 years of overseas marketing experience and 10 years of AI business experience to launch an AI assistant – Easy Claw with one-click installation, zero configuration, and no API Key.
Jiang Luozhi, the person in charge of “Cheetah Overseas” told reporters that Easy Claw can improve the efficiency of repetitive work, such as replacing manpower to complete store management, batch creation and placement of advertisements, etc., and gives constructive suggestions to provide users with more advertising creativity.
“We are number one in the country in the field of Amazon product selection data analysis tools.” Zhang Xinyi, head of the Seller Elf Market of Chengdu Yunya Information Technology Co., Ltd., is confident in the AI big data services provided by the company. “Our products can provide product selection positioning, traffic acquisition, competition analysis and other services, and can also meet MCP services, A
In-depth and personalized requirements such as PI data interface can not only lower the entry threshold for new sellers, but also help existing sellers improve efficiency.
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“Today, we have become the first stop for many cross-border e-commerce sellers, and the cross-border trade fair is the ‘first exhibition of the year’ for the company, and the vitality of the cross-border e-commerce market is fully demonstrated here.” Zhang Xinyi said.
