The 4th Greater Bay Area Cross-border E-commerce Annual Ceremony: Ushering in a New Chapter of High-Quality Development for the Industry

On January 13th, the 4th Greater Bay Area Cross-border E-commerce Industry Annual Ceremony (2025-2026) and the 9th Anniversary Special Celebration of the Shenzhen Cross-border E-commerce Industry Development Promotion Association kicked off. Hosted by the Shenzhen Cross-border E-commerce Industry Development Promotion Association, this event, with the core theme of “Empowering Industry and Co-existing Ecosystems,” meticulously crafted an industry event integrating authoritative interpretation, practical sharing, and precise connections, jointly embarking on a new journey for the high-quality development of the cross-border e-commerce industry. Yu Xifeng, Director of the E-commerce Division of the Shenzhen Municipal Bureau of Commerce, expressed confidence in the development prospects of cross-border e-commerce in 2026 in his speech. He mentioned that the implementation of the revised Foreign Trade Law of the People’s Republic of China and the holding of the APEC meeting will powerfully promote the cross-border e-commerce industry towards a new stage of large-scale, standardized, and high-quality development. He expressed his hope that the Shenzhen Cross-border E-commerce Industry Development Promotion Association (SZCEPA) would continue to play a bridging and leading role in the industry, promoting industry self-regulation and optimal resource allocation. He also called on enterprises to adhere to innovation-driven development, adapt to the trends of digitalization and green development, strengthen brand building, supply chain optimization, and market diversification, enhance global competitiveness, deepen cross-regional and cross-sectoral cooperation, and help “Made in Shenzhen” and “Chinese Brands” move towards the mid-to-high end of the global value chain. Xu Yuanhu, President of the Shenzhen Cross-border E-commerce Industry Development Promotion Association, stated in his welcoming address that SZCEPA, as an industry service platform, is committed to connecting multiple resources and building a healthy, open, and win-win cross-border e-commerce ecosystem. In the future, the association will continue to exert efforts in policy advocacy, standard setting, talent cultivation, and resource matching to empower the high-quality development of the industry. He hoped that this event would build industry consensus, promote pragmatic cooperation, jointly seize new opportunities in global trade, and contribute to the prosperity of the cross-border e-commerce industry in the Greater Bay Area and across the country. This grand event established a high-level dialogue platform that deeply integrates government, industry, academia, research, and application, focusing on cutting-edge topics such as authoritative policy interpretation, emerging market strategies, artificial intelligence applications, supply chain innovation, compliant development, and intellectual property protection. Government leaders, university scholars, platform experts, and entrepreneurs gathered together, deepening multi-party integration and laying a solid foundation for win-win cooperation in the industry. The core sharing sessions were full of highlights. Li Haigang from Shanghai Jiao Tong University provided an in-depth interpretation of the core logic and practical path of AI-enabled cross-border e-commerce; Zhang Haibing from Huanyu International shared strategies for intellectual property protection and rights enforcement in cross-border e-commerce; Zhang Haoshu from Amazon interpreted the new policy for enterprise purchase and entry in 2026, helping industrial belts go global; Qian Jun from Wanlicheng analyzed the customs and foreign exchange declaration process for cross-border e-commerce; Chen Kunyuan from TikTok Shop explored market opportunities and business directions in the US; and Guo Shujie from Runshi Technology introduced the Dual Carbon Incubation and Empowerment Plan, providing diverse guidance for industry development. The Shenzhen Cross-border E-commerce Association (SCEA) presented its 2025 work report on-site, clarifying that the association will adhere to the principle of “serving the industry, empowering enterprises, connecting resources, and promoting development” throughout the year, focusing on the high-quality development of cross-border e-commerce, addressing enterprise pain points and industry needs, and building a diversified service platform. Throughout the year, focusing on brand activities, specialized services, industry empowerment, and diversified collaboration, a full-cycle service matrix for enterprises was formed. Multiple high-profile industry events were hosted, and 12 thematic seminars on pain points such as tariffs and compliance were planned. Three provincial-level special events were undertaken, and five industry-specific events were independently conducted to promote the integration of “cross-border e-commerce + industry belts.” Simultaneously, guidance was provided for eight industry events, strengthening government-enterprise and inter-enterprise connections, effectively promoting the improvement of the cross-border e-commerce ecosystem in the Greater Bay Area. The conference concluded successfully with the “Empowering Industries, Ecosystem Symbiosis” roundtable forum. Moderated by Zhang Xihui, the forum featured in-depth discussions by guests including Li Huajun, Xu Jun, Gao Changchun, Zhang Li, and Du Weijie on hot topics such as industrial ecosystem construction, enterprise collaboration, and industry innovation, sharing practical experience and providing diverse insights for industry development. Several important ceremonies were also held simultaneously at the event, including the appointment of the president of the Greater Bay Area Cross-border E-commerce Alliance Association, the unveiling of the Cross-border POD Industry Development Committee, the unveiling of the AI Special Committee, and the awarding of plaques to member units. These initiatives deepened industry collaboration through resource integration and injected new momentum into the high-quality and coordinated development of the Greater Bay Area’s cross-border e-commerce industry.