From June 9 to 11, 2026, the 2026 German Cologne Tire Show (THE TIRE COLOGNE 2026) officially opened.
As one of the most influential professional exhibitions in the global tire and rim industry, with the theme of “Circular Economy + Carbon Neutral + Intelligent Manufacturing”, the exhibition brings together tire brands, channel providers, service providers and industry partners from all over the world, becoming an important window for observing global tire industry trends.
Dozens of tire industry companies from China, including Zhongce, Sailun, Linglong, Shuangxing, Shuangqian, Pulin Chengshan, General Motors, Senqilin, Taikaiying, etc., collectively appeared at this exhibition.
Zhongce‘s WESTLAKE and GOODRIDE brands display PCR and TBR tire products for the European market;
Sailun Atrezzo 4Seasons Ultra all-season tires built for the European market;
Linglong is developed by a European technical team, manufactured in European factories, and tested in Europe, a new generation of SPORT MASTER
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Pulin Chengshan has three series of TBR tires, officially announcing its entry into the European commercial vehicle tire market;
Double Money has been deeply involved in the European market for more than 20 years, and jointly participated in the exhibition with local core partners, displaying a variety of TBR and PCR tires;
Triangle The display covers PCR,
Iteratively upgraded products of TBR and OTR;
Senqilin, Guizhou Tire, Taikaiying, Double Star, GM and other companies also brought their own special products, among which GM’s Super Eucommia Tire made its overseas debut.
The importance of the biennial Cologne Tire Show is not just a single exhibition for companies to display their technologies and products. In fact, it is one of the main entrances to the European tire channel system, the channel pattern of the European tire market in the next few years, and a platform for building a European tire sales network.
The core of product competition in the European market is not only price and brand, but also operational efficiency and control of the channel system.
In particular, TBR tires for commercial fleets in Europe are sold through “tire manufacturers → general agents → wholesalers” and then through their “warehousing network” to serve end customers. Most tire factories do not directly serve end customers.
In the three-day exhibition, for tire manufacturers interested in exploring the European market, it is not an accidental order of tens of thousands or hundreds of thousands of euros; rather, they can see channel partner resources such as tire agents, wholesalers, chain operators, and warehouses from almost all European countries and regions. This is sustained and long-term market sales, and it is also the greatest value of Cologne Exhibition.
