In 2026, the automobile market will usher in a high-profile luxury model – the Zunjie S800 Collection Grand View Edition launched by Huawei and JAC.
The car has started pre-sale, with the price ranging from 1.6 million to 2 million yuan, which instantly attracted great attention from the market.
However, what is surprising is that this luxury model, which directly faces Maybach and Bentley, is equipped with domestic Chaoyang No. 1 tires instead of international brands. This move has caused a lot of controversy.
Some people question why high-priced models do not use international brands. In fact, the reasons behind it are far more complicated than the surface.
The technical requirements put forward by Huawei and JAC during the research and development stage far exceed traditional standards and cannot be met by international tire giants.
The Michelin brand has a long history and mature technology, but Zhongce Rubber, as the parent company of Chaoyang, is also strong and ranks among the top ten tire manufacturers in the world.
Chaoyang Tire has already provided supporting equipment for a number of new energy vehicles, and its technology accumulation laid the foundation for this customization.
The tires used by Zunjie are Hongmeng Zhixing’s exclusive customized versions, with special logos printed on the sides.
A large amount of money has been invested in the research and development process, focusing on breaking through the triangular problems in the tire industry.
The engineering team strengthened the fiber structure of the nearly three-ton vehicle and added double layers of silent cotton and enhanced grip materials to accurately match the sensing needs of lidar.
The cost of each tire is comparable to that of international high-end brands, and there is no cost savings.
The core difference lies in the concept.
Huawei regards tires as road sensors for the entire vehicle, which need to transmit road condition information in real time to support intelligent driving systems.
International brands such as Michelin usually do not open the underlying data and are unwilling to customize parameters for a single model, making it difficult to meet this need for collaboration.
The Chaoyang team jointly developed with Huawei to realize the interoperability of vehicle network and tire information, truly achieving intelligent integration.
According to authoritative test data, the customized version of Chaoyang No. 1 performs well in wet braking, interior noise and rolling resistance, and its overall performance even surpasses some imported tires.
Although the dry land limit is slightly different, the overall experience still reaches the top level.
This also reflects the huge progress in domestic tire technology, which has completely changed the low-end impression.
Huawei’s participation is not only product cooperation, but also industry co-creation.
It opens up vehicle data and jointly establishes a research and development system with Zhongce Rubber, covering all aspects of design, production, and testing, allowing tires to be upgraded from components to part of an intelligent system.
This cross-border collaboration has boosted the overall domestic tire industry chain and accumulated high-end manufacturing experience for the Chinese automobile industry.
This choice means that domestic brands have broken the high-end market pattern dominated by foreign capital for a long time, and symbolizes a breakthrough in industrial independence.
It is exactly the same as the measures to support domestic screens back then, with the goal of improving the local supply system.
More importantly, this tire fully considers China’s road environment and is more in line with the needs of domestic users.
The installation of domestically produced tires on a two-million-class luxury car is not a concession, but a manifestation of technological confidence.
It demonstrates the new capabilities of Chinese brands in intelligent manufacturing and supply chain integration, and also sends a signal of industrial upgrading.
Faced with such changes, we can’t help but think, will more high-end domestic models use domestic core components in the future?
