From May 15th to 17th, the 16th China (Guangrao) International Rubber Tire and Auto Parts Exhibition will be held grandly at the Guangrao International Expo Center.
With the theme of “Global Manufacturing, Guangrao Service”, this exhibition focuses on the in-depth integration of manufacturing and services. Currently, all preparatory work is in place.
After sixteen years of development, the exhibition has become a highly influential professional exhibition in the global rubber tire field.
Relying on the empowerment of the exhibition, the rubber tire industry in Guangrao County has expanded its capacity and improved its quality, and established a complete industrial chain from raw material supply, technology research and development, tire manufacturing to inspection and testing, and recycling.
The county’s radial tire production capacity has reached 196 million units, and 8 companies have been shortlisted for the top 75 global tires. They have been selected into the national small and medium-sized enterprise characteristic industry cluster and Shandong Province’s advanced manufacturing cluster.
In 2025, the county’s rubber tire industry achieved an export volume of 24.37 billion yuan, accounting for 15.1% of the country’s total, 26.6% of the province’s, and 93.3% of the city’s.
This exhibition has a planned exhibition area of 55,000 square meters, with 8 major exhibition areas including tires and wheels, machinery and equipment, raw and auxiliary materials, auto maintenance and auto parts, and recycling, with more than 800 planned booths.
According to reports, the planning layout focuses on “three innovations”.
The first is to innovate and create a service-oriented manufacturing exhibition area for the Guangrao tire industry, covering five sub-sectors including R&D and design, digital intelligence empowerment, testing and certification, financial services and project services. Guided by the rubber tire “industrial brain”, a closed loop service ecosystem is built.
The second is to innovate and create three major thematic exhibition areas: new energy tires and auto parts, green manufacturing and circular economy, industry, academia, research and application, and future technology.
The third is to innovate and create an AI smart exhibition area to comprehensively display the industrial AI solutions of leading companies such as Huawei and Inspur.
Currently, there are 50 of the world’s top 75 tire companies and the world’s top 500 companies. Globally renowned brands such as Bridgestone and Continental, as well as domestic leading companies such as Sailun and Linglong, will all participate in the exhibition.
In terms of investment invitations, the exhibition adopts a two-way invitation model of “offline precise development + online full coverage”.
A professional investment recruitment team will be formed offline to promote in key domestic cities and conduct one-on-one docking with leading enterprises and key buyers; online, a dedicated IP image for the exhibition will be created, and a publicity matrix covering new media at home and abroad will be constructed.
So far, more than 120,000 domestic and foreign buyers from more than 70 countries and regions have been invited, and it is expected that the number of professional visitors will exceed 150,000 during the exhibition.
During the exhibition, nearly 20 new product releases, industry seminars, cooperation signings and other activities will be held concurrently, and more than 300 new technologies and new products will be released for the first time in the industry.
It is worth noting that the exhibition will launch the first “supply and demand docking platform for the rubber tire industry chain” in the industry, breaking the barriers of traditional exhibitions of “interrupted exhibition periods and poor docking” and creating an industrial service platform that “will not end for 365 days”.
In terms of service guarantee, the exhibition focuses on strengthening digital intelligence empowerment, creating an exhibition “smart brain”, and optimizing the operation of three major systems: exhibitor self-service, visitor rapid registration, and intelligent supply and demand matching, to achieve intelligentization of the entire process.
At the same time, the Expo Center network, electricity and other facilities will be renovated and upgraded, and heart-warming services such as volunteer guidance, foreign language translation, and medical security will be provided.
