Recently, there have been many developments in cross-border e-commerce circles, Amazon, TikTok and other platforms that deserve attention.
First, let’s look at Amazon.
Before Amazon’s Prime Day promotion, the platform froze List Prices two weeks in advance and strictly checked for false underlined prices.
This measure aims to regulate market prices and protect the legitimate rights and interests of consumers.
At the same time, Amazon is laying off employees again, and the seller service team is affected.
This may have a certain impact on the communication and service experience between sellers and the platform, and sellers need to pay attention to subsequent service changes.
Then there are TikTok-related developments.
TikTok Shop’s sales of small sellers in the United States will increase by 66% year-on-year in 2025, showing a strong development trend.
This shows that the TikTok platform has huge potential in the e-commerce field and provides good development opportunities for small sellers.
The TikTok Shop Brazil 6.6 promotion is scheduled for May 28, at which time sellers can seize this promotional node to increase sales.
Starting from June, the TikTok Shop US area will implement a new return policy. The buyer is responsible for paying the full return shipping fee, which poses a challenge to the seller’s cost control.
The weekly list of TikTok Shops in the United States and the United Kingdom has been released. Beauty and home furnishings have become a mainstream hot-selling category. Sellers can adjust their product strategies according to this trend.
In addition, TikTok Shop Southeast Asia will use AHT to replace the complaint rate from July, with 20 hours becoming a key threshold, which will prompt sellers to pay more attention to service efficiency.
In other respects, Vietnam’s three major e-commerce platforms have collectively increased prices, and sellers’ costs have exceeded the 25% red line. This undoubtedly increases sellers’ operating costs, and sellers need to re-evaluate their business strategies in the Vietnamese market.
SHEIN acquired the American fashion brand Everlane for US$100 million. This is an important step for SHEIN to expand in the international market and will further enhance its influence in the fashion field.
The scale of Latin American e-commerce will exceed US$215 billion, and efficiency competition is accelerating. This means that sellers in the Latin American market need to continuously improve their operational efficiency to stand out in the fierce competition.
To sum up, the cross-border e-commerce market is changing rapidly. Sellers need to pay close attention to the dynamics of each platform and adjust their business strategies in a timely manner to adapt to market changes and achieve better development.
