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Summary of business news on April 15, 2026: star brands, consumer platforms, investment and financing and consumer trends

This article summarizes business news from April 15, 2026, covering a wide range of topics—including updates on prominent brands, developments in consumer platforms, investment and financing activities, financial reports, consumer trends, and macroeconomic news—to showcase the latest progress in the business sector.

The following is a summary of business news on April 15, 2026.

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In terms of star brands, Oriental Selection held a health food press conference. Six of its self-operated health foods have obtained the national “Blue Hat” certification. In 2026, 7 cross-border self-operated health foods will be launched, and the cross-border products are fully traceable.
The placement matter of the major shareholders of Green Tea Group was completed, and the placement agent successfully placed 60,044,000 shares.
The brand royalties for some of Chow Tai Sang’s gold products have been adjusted to 24 yuan/gram to promote retail transformation.
Tao Xuexuan, vice president of Meituan, was transferred to head of Dianping.

In the field of consumer platforms, AliExpress announced that it will help 2,000 Chinese brands double their overseas expansion in 2026. Four major brands, Yushu, Zhuimi, Li Ning, and Xtep, have signed to join the “Brand+” super brand overseas plan.
There is news that Douyin e-commerce will establish Hongguo e-commerce, but there is no official response yet.
The Polish e-commerce market structure is differentiated, Allegro’s customer unit price is stable, and Temu’s order volume has surged.
The 2025 tax deduction voucher for Shopee’s local store in Vietnam was issued on April 15.
TikTok Shop’s spring promotion in the U.S. has concluded, and the overall GMV of cross-border POP increased by more than 2.2 times year-on-year.
JD Express launches new cross-city express and ultra-fast delivery services.
South Korean e-commerce company 11Street will enter JD Global Shopping.

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In terms of investment, financing and financial reports, Hermès’ total revenue in the first quarter was 4.07 billion euros, and sales increased by 5.6% year-on-year.
CICC’s first-quarter net profit is expected to increase by 65% to 90% year-on-year.
Zhaojin Gold’s net profit in the first quarter was 187 million yuan, turning a loss into a profit year-on-year.
Xiaoming Shares’ net loss in the first quarter was 22.7187 million yuan, a year-on-year turnaround.
In the first quarter, offline retail sales of 361 Degree’s main brand and children’s clothing both increased by approximately 10%.
Kering Group’s Gucci comparable revenue fell 8% year-on-year in the first quarter.

In terms of consumer trends, Lululemon China responded to questions about product ingredients, saying that all products on sale in China do not contain per- and polyfluoroalkyl substances.
Meet Xiaomian apologized to actor Lu Yan for his poor dining experience and emphasized service standards.

Macro news shows that trade-in sales of consumer goods have exceeded 500 billion yuan since 2026, with automobiles, home appliances, digital and other categories all making significant contributions.
my country’s cross-border e-commerce import and export volume reached 618.46 billion yuan in the first quarter. The customs has promoted the sustained and sound development of cross-border e-commerce through various policy innovations.

These news reflect the current diversified development trend in the business field. Whether it is the strategic adjustment of brands, the business expansion of platforms, the dynamic changes in the consumer market and the promotion of macro policies, they all have an important impact on economic development.
The initiatives and achievements of various enterprises in different aspects have also brought new opportunities and challenges to the further development of the market.

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