On May 12, 2026, a far-reaching strategic signing ceremony concluded successfully. Sto and Hunan Dongjiale Decoration Group officially joined hands to establish a long-term strategic partnership.
As the world’s leading provider of architectural coatings and home decoration solutions, Sto has always been at the forefront of the industry.
It comes from Germany and originated in 1835. It focuses on the R&D and production of a series of building materials such as exterior wall insulation, interior and exterior wall coatings, and acoustic systems.
It was successfully listed in Frankfurt in 1992 and entered the Chinese market in 2000.
Today, Sto has 32 production plants and more than 50 subsidiaries around the world, and its products are sold in many countries and regions.
Sto has always led the development of the industry with innovative technology and environmental protection concepts, and is committed to providing consumers with a healthy and sustainable living environment.
Hunan Dongjiale Decoration Group is a leading enterprise in the regional home decoration industry.
With more than 20 years of experience in the home decoration market, it has formed a full industry chain service system covering design, construction, and material supply, and has extensive market influence in Hunan and surrounding areas.
At the signing ceremony, Chai Kaicheng, Sto’s national home decoration sales director, and Zhang Yong, chairman of Dongjiale Decoration Group, attended the signing ceremony and signed the cooperation agreement on behalf of both parties.
Chai Kaicheng said: “Dongjiale Decoration Group is an important partner of Sto in Central China. The two parties are highly consistent in the concepts of ‘quality home decoration’ and ‘green environmental protection’. This strategic cooperation will give full play to Sto’s advantages in material research and development, technical services and international resources, combined with Dongjiale’s local service capabilities, to jointly create standardized and customized home decoration solutions from walls to the overall space, creating higher value for consumers.”
Zhang Yong, chairman of Dongjiale Decoration Group, emphasized: “Sto’s international vision and technological innovation strength will provide strong support for Dongjiale’s product upgrades and service optimization. In the future, the two parties will integrate the home decoration material supply chain,
In-depth cooperation in joint research and development, market expansion and other fields will help E&J achieve its strategic goal of ‘becoming a first-class home decoration brand in the country’.”
This cooperation is not only an important measure for Sto to deepen its home decoration channel layout, but also reflects the joint judgment of both parties on industry trends.
As consumers continue to pay more attention to environmental protection and healthy living environments, the home decoration industry is accelerating its transformation towards greening and standardization.
The strategic cooperation between Sto and Dongjiale will set a new benchmark for the industry through material innovation, service upgrading and model exploration, and promote the coordinated development of the upstream and downstream of the home decoration industry chain.
It is believed that with the joint efforts of both parties, the home decoration industry will usher in a better future and bring more high-quality, green and environmentally friendly home decoration experiences to consumers.
