As residents’ requirements for home health and home decoration quality continue to increase, the traditional home decoration and building materials industry’s model of only selling products without explaining the effects of use can no longer meet consumer needs. Among them, sealants and wall coatings in areas where water vapor gathers all year round, such as kitchens, bathrooms, and balconies, are becoming even more problematic.
Common home decoration pain points for many years: Mold not only destroys the aesthetics of home decoration, but also breeds harmful bacteria that threatens the health of vulnerable groups such as the elderly and children. It often takes a lot of time, money and manpower for owners to remove, repaint, and re-glue the mold on their own, which inadvertently significantly increases the post-maintenance costs of home decoration.
In response to this user pain point that has not been properly resolved for a long time, domestic mainstream building materials retail platforms have recently joined forces with Nippon Paint, WACKER, 3TREES, Dulux, Sika, Yuhong, Speedo, Henkel Black & Decker and many other leading products in the field of anti-mold glue and latex paint.
brand, jointly launched the “365-day worry-free mildew prevention” exclusive service, and took the lead in making the guarantee promise of “free replacement of mold within one year”. Once it was launched online, it gained the recognition of a large number of consumers and has now provided complete mildew protection for nearly 100,000 Chinese families.
According to the official service rules, consumers only need to purchase authentic glass glue or latex paint with the exclusive logo of “365 Days Worry-Free Mildew Resistance” through official self-operated channels. Under the premise of compliant construction and normal home use, if the product has mold spots, blackening and other quality problems caused by insufficient mildew resistance, they can apply for free replacement, truly realizing one-click application and worry-free after-sales.
This guarantee officially takes effect on the 31st day after the order is completed. Consumers can submit a replacement application between the 31st and 365th day after the order is completed. If there are product problems within the first 30 days after the order is completed, they can still apply for processing according to the regular product after-sales rules.
It should be noted that moldy and blackening conditions caused by non-product causes such as water leakage in the wall, wet base layer, long-term water accumulation, poor ventilation, improper construction, human damage, etc. are not covered by this service.
The entire replacement application process is very simple. Consumers can submit applications directly through the product order after-sales portal or the extended warranty order application portal. The platform is also equipped with a complete and visual after-sales process. Consumers can check the progress in real time during the entire process of repair, review, and replacement. All links are well-documented, truly saving money, trouble, and worry.
Industry insiders pointed out that this time the building materials retail platform has linked up with leading brands in the industry to build an in-depth service guarantee system. It breaks away from the logic of the traditional home decoration and building materials industry of simply selling products. It uses exclusive guarantees to enhance users’ home decoration experience, and reduces the hidden costs of home anti-mildew maintenance from the source. This is also an important exploration in the transformation of the home decoration and building materials industry from “selling products” to “selling services”.
In the future, relevant platforms will also join hands with more home building materials brands to continue to polish the service system and expand service coverage categories, so that more families can enjoy a worry-free and healthy home environment.
