On August 7, 2022, the 2022 Beijing News Shell Finance Summer Summit “Looking at China in the Digital Economy” continued.
At the theme forum “Smart Home Acceleration: How far is the future home?”, many guests launched a wonderful brainstorming session on the market status, room for progress, future development trends and challenges of the smart home industry.
Zhou Jun, Secretary General of CSHIA Smart Home Industry Alliance, believes that smart home companies should shed their idol baggage and prejudices and work together in a trillion-level market.
He Renke, professor at the School of Design and Art of Hunan University and chairman of the academic committee, pointed out that smart homes should have the “human” qualities of family members, and focusing on user experience is an important development direction in the future.
Song Dan, assistant president and general manager of the brand department of Red Star Macalline Home Furnishing Group, emphasized that smart homes require a combination of technology and art, and large-scale integration is the industry development trend.
Tang Guohai, chairman of Qisheng Technology Co., Ltd., said that smart beds should digitize the sleep process and serve human health.
Tang Mu, founder and CEO of Ronying Intelligence, believes that although China’s whole-house smart market has improved, it has not yet exploded, and the industry should avoid “involution” and overdraft the market.
Regarding recent changes in smart homes, Zhou Jun pointed out that the number of new products in the smart home industry increased by 44% in the first half of this year, but product homogeneity is serious and sales models are converging. Competition will be the main theme in the second half of the year.
Who can mention that smart home has moved from a single product to an ecosystem, and user experience design has become more important.
Song Dan emphasized that smart homes need to combine technology and art, and focus on design to improve people’s efficiency and experience.
Tang Guohai said that smart bed technology should develop in the direction of serving sleep health.
Tang Mu believes that although the industry is “rolling up”, companies need to innovate more to avoid overdrafting the market by opening stores too much.
In terms of product demand, He Renke thinks that we should focus on user experience and solve the problem of intelligent product interaction.
Zhou Jun pointed out that the industry is moving from single-product intelligence to systematization.
Tang Guohai emphasized that smart products must conform to the characteristics of the digital era and bring users a sense of experience and gain.
Tang Mu reminded companies not to be smart just for gimmicks, but to make products that are in demand.
Song Dan said that platform-based enterprises can promote the improvement of whole-house intelligence.
From the current market situation, Tang Guohai believes that the smart home market needs an education process, and experience is the key.
Tang Mu pointed out that users need education and called for whole-house smart home solution companies.
Song Dan suggested building a one-stop experience center to allow consumers to perceive habits.
Who can think that immersive experience and social platform promotion are important.
Zhou Jun emphasized that smart homes should return to the product itself and focus on consumption scenarios.
As for industry standards, Tang Mu believes that companies should focus on their own areas of expertise, and interconnection issues will surely be solved.
Song Dan proposed that security is the goal of intelligent terminals.
Tang Guohai said that leading companies should jointly develop industry standards.
Who can emphasize the importance of national and even global standards for smart homes to go global.
Looking forward to future trends, Song Dan believes that smart homes need to be developed in an all-round way and integrated with art, design, and humanities.
Tang Guohai called for the construction of a sleep industry ecosystem.
Tang Mu believes that smart homes will achieve integrated sales in the future and provide a wonderful living space experience.
Zhou Jun said that platform-based enterprises will open offline stores, and small cross-industry alliances will increase, and intelligence should be expanded with a user-centered approach.
Who can suggest that smart homes should be coordinated with the dual carbon goals and consider the relationship between people and homes, homes and the environment.
