In the smart home track, competition is extremely fierce. Some are fighting for “shipments”, some are fighting for “number of connections”, and some are fighting for “number of APP downloads”.
When the competition to be “first” in the industry becomes fierce, each company talks about itself with data from different dimensions.
So, in the face of the popularization trend of smart homes, who actually enters the user’s home, and who is used day after day?
Market data and platform activity statistics provide an observation window for this issue.
On the market side, on March 10, Euromonitor International announced that Haier Smart Home has become the world’s number one company in terms of smart home sales.
On the platform side, on April 27, Haier Smart Home released its first quarter report for 2026.
The report shows that the total operating income in the first quarter was 73.687 billion yuan, and the net profit attributable to the parent company was 4.652 billion yuan, an increase of 24pct from the previous quarter.
In the smart home field, the number of monthly active users of Haier Smart Home APP increased by 46%, the number of registered users of the Haismart platform increased by 88% and the number of monthly active users increased by 79%, the number of monthly active users of hOn in Europe increased by 23%, and the number of registered users of smart HQ in the United States increased by 28% and the number of active users increased by 23%.
From ranking first in the world in sales to continuing to increase in user scale and activity, the two results jointly confirm that Haier Smart Home is now firmly entrenched in the world’s No. 1 market position.
In recent years, competition on the smart home track has become increasingly fierce.
IDC predicts that the global smart home market will grow at a compound annual growth rate of 5.6% from 2024 to 2028.
The continuously expanding market is attracting global companies to accelerate their pursuit of territory. Although the cake gets bigger, there are more players cutting into it, which makes it increasingly difficult to seize the market and maintain share.
In this context, user scale and activity have become important indicators to measure strength and identify gaps.
According to statistics, as of the end of 2025, Haier Smart Home has more than 130 million registered users worldwide, with annual smart scene interactions reaching 86.1 billion times, and average monthly interactions exceeding 7 billion times.
These data show that Haier Smart Home not only continues to grow in global user base, but also has become the preferred platform for in-depth use and high-frequency interaction in the daily lives of hundreds of millions of families.
Behind the data, real users’ sharing is more intuitive.
In March this year, in the user story collection of “Looking for a ‘Smart’ Life”, a large number of families shared their daily life of Haier smart homes: Mr. Hu, a construction practitioner in Xi’an, said goodbye to the anxiety of obsessive-compulsive disorder through remote interconnection control of the Smart Home App; Mr. Zhao, CEO of an artificial intelligence company in Chongqing, integrated a full set of smart home appliances with Song-style aesthetics… These life pictures are the epitome of Haier smart homes becoming hundreds of millions of families.
Haier’s world-leading smart home achievement was not achieved in a day.
From the initial exploration of the Internet of Things field with Uhome in 2006, to the official release of the smart home strategy in 2015, the launch of smart home core engine Smart Home Brain in 2021, the release of AI Eye technology in 2025, and then to the first exploration of spatial intelligence in 2026 to promote unmanned housework further, after more than ten years of exploration, Haier Smart Home has established a comprehensive leadership from network equipment, scene solutions to ecological capabilities.
First of all, Haier Smart Home has deployed an industry-leading network device matrix.
This year’s AWE, Haier Smart Home launched AI Eye 2.0 technology and released the industry’s first L4 smart home appliance Seeker series. The air conditioner can sense human body wind and avoid blowing by people, and the refrigerator can identify and manage food ingredients intelligently.
At the same time, it has also laid out a new visual interactive portal desktop robot, as well as a product portfolio of Haiwa series housework robots, cleaning robots, companion robots and AI sports exoskeleton robots to promote “hand-brain collaboration” to share housework.
The first quarter report of 2026 shows that the sales volume of Haier Exoskeleton No. 001 Experience Store in March increased by more than 50% month-on-month.
In terms of scene experience, Haier Smart Home relies on the leading Smart Home brain, spatial intelligence technology, and Smart Home APP platform to make cross-scenario and cross-space experiences more intelligent and humane.
Relying on the industry’s first AI-native cross-ecological smart home vertical operating system UHomeOS, we build a smart home AI core capability base to upgrade the home experience to proactive services and better understanding of users.
On this basis, 3D Home View 2.0 has been upgraded. Users can open the app to get an overview of the entire house on one screen. The PLC smart home solution brings stable interconnection, making smart life easier and more convenient.
More than its own achievements, Haier Smart Home continues to promote industry collaboration and ecological co-construction.
Based on ecological capabilities, we have joined forces with the industry to create a “people-car-home-community” smart ecosystem, opening up the boundaries of smart experience at home, travel and community.
In addition, it also released the industry’s first normative document that systematically defines the technical architecture and evaluation system of smart home appliances, clarifying the standards for classifying intelligence levels of AI smart home appliances, solving the “pseudo-intelligence” chaos in the industry, and providing a clear basis for user selection.
At a time when uncertainty has become the norm in the market, those who can truly transcend the cycle are often long-termists who are rooted in user needs.
Nowadays, Haier Smart Home’s continued leadership in the global market is not only promoting the accelerated transformation of Haier Smart Home platform service-oriented technology ecological enterprises, but also injecting certain endogenous power into its continuous growth through cycles.
