Smart Home: A New Trend in Home Furnishing Consumption is Coming

In recent years, with the booming development of cutting-edge technologies such as 5G and artificial intelligence, smart devices have gradually entered thousands of households. The concept of “whole-house intelligence” is quietly emerging, replacing the traditional “single-product intelligence” and becoming a new trend in home consumption among young people. Currently, young people’s enthusiasm for smart home appliances continues to rise, and their consumption concepts have also undergone significant changes. The “2025 Young People’s Smart Living Trend White Paper” reveals the data support behind this phenomenon: consumers under 35 years old account for nearly 60% of the smart home consumer group. These young consumers’ pursuit of products is no longer limited to practical functions; they pay more attention to whether products are novel and fun, whether they are worth the price, and are willing to pay for a better user experience. In the development of the smart home industry, a clear trend is the shift from “single-product intelligence” to “whole-house intelligence.” In the “whole-house intelligence” model, various smart devices are no longer isolated entities; the interconnection between devices becomes the core operation. Imagine walking into your home, the lights automatically turn on, the air conditioner adjusts to a comfortable temperature, and the curtains slowly open—all these actions are automatically completed by the smart system, bringing great convenience and comfort to life. Furthermore, policy incentives have also injected strong momentum into the development of the smart home market. The implementation of policies such as the trade-in program for consumer goods has effectively stimulated market vitality. Taking 2025 as an example, the number of home appliances traded in exceeded 129 million, which not only promoted consumption upgrading but also provided a broad market space for the development of the smart home industry. In terms of the number of enterprises, data from Tianyancha Professional Edition shows that as of now, there are over 118,000 existing or active smart home-related enterprises in China. From a regional distribution perspective, Guangdong Province holds a leading position in the smart home field. Guangdong has over 35,000 related enterprises, accounting for 30% of the national total, making it the region with the highest concentration of smart home enterprises in China. Following closely are Jiangsu, Shandong, Zhejiang, and Anhui provinces, which also demonstrate strong development potential in the smart home industry. “Whole-house intelligence,” as a new consumer trend in home furnishings, is attracting more and more consumers with its unique charm. With continuous technological advancements and gradual market improvement, the smart home industry is expected to usher in a broader development prospect, bringing more convenience and surprises to people’s lives.