In order to cultivate new formats for foreign trade development and create new advantages for opening up to the outside world, in recent years, Shexian County has deeply promoted the “One Product, One Broadcast” e-commerce empowerment action, focusing on the innovative development of cross-border e-commerce. By building professional service carriers, implementing targeted support policies, and integrating county supply chain advantages, it has comprehensively helped local enterprises seize global market opportunities and steadily promoted the high-quality development of the county’s foreign trade economy.

In view of the development pain points of local enterprises such as lack of cross-border overseas experience, insufficient online operation capabilities, and single foreign trade sales channels, the county insists on targeted efforts and precise empowerment, and specially established a cross-border e-commerce service center to tailor a full-chain, one-stop cross-border overseas service system.
Focusing on the development needs of enterprises throughout the entire process of going overseas, the center regularly provides professional guidance services such as platform entry, market product selection, logistics settlement, and compliance risk control. It regularly conducts practical skills training, implements a one-on-one Q&A and assistance model, and assists enterprises throughout the entire process to complete core business tasks such as store construction, operation promotion, and order fulfillment, and effectively solves the cross-border transformation problems of enterprises.
At the same time, the center deeply integrates high-quality supply chain resources in the county, continues to optimize cross-border trade links, improves the overseas supply supporting system, strives to cultivate and strengthen local cross-border e-commerce market entities, and protects the international development of enterprises.
Relying on the increasingly perfect supporting service system and high-quality policy support, local enterprises in Shexian County actively adapt to the new situation of foreign trade development and actively transform and layout the cross-border e-commerce track.
Handan Jianyan Electronic Technology Co., Ltd. is a typical example of small and medium-sized enterprises in the county leveraging cross-border e-commerce to break through overseas.
The company has seized the dividends of cross-border e-commerce development and has entered mainstream cross-border platforms such as Alibaba and All-Russian Express to comprehensively demonstrate the company’s product quality, core production processes and technical advantages, effectively breaking down geographical restrictions and traditional trade barriers. Through normalized online operation promotion and precise traffic diversion, the company can efficiently meet overseas procurement needs. Its products are exported to Russia, Europe, Southeast Asia and other countries and regions. Overseas orders have continued to grow steadily, significantly improving the international reputation and market competitiveness of local small and medium-sized enterprises.

“After entering the mainstream cross-border e-commerce platform, global customers can intuitively and comprehensively understand our products and technical strength, which has completely opened up overseas market expansion channels, allowing enterprises to officially open a new model of normalized cross-border overseas expansion.” Chairman of Handan Jianyan Electronic Technology Co., Ltd. said that the current cross-border order volume and operating income of enterprises have steadily increased.
While small, medium and micro enterprises are accelerating their overseas expansion, leading enterprises in the county industry are also continuing to increase their cross-border layout and upgrade their business.
The products of Hebei Jindong Technology Group have been exported to more than 20 countries and regions. In order to break through the bottleneck of traditional foreign trade development and further expand global market share, the company has taken the initiative to transform and upgrade and make every effort to lay out a new track for cross-border e-commerce.
In response to the personalized transformation needs of enterprises, the Shexian Cross-border E-commerce Service Center proactively provides front-line services, accurately meets the development demands of enterprises, provides them with customized professional guidance such as early development planning and cross-border platform adaptation, and helps leading enterprises seize cross-border trade opportunities.
“We rely on overseas mainstream social media, as well as all-field cross-border channels such as independent brand websites to tailor one-stop overseas solutions for enterprises in Shexian County, and comprehensively help local brands develop global markets.” said the relevant person in charge of Shexian County Cross-border E-commerce Service Center.
In the next step, Shexian County will continue to deepen the “one product, one broadcast” e-commerce empowerment action, continue to iteratively improve the cross-border e-commerce public service system, optimize the cross-border overseas business environment, vigorously cultivate new foreign trade formats, stimulate new momentum for foreign trade development, guide and promote the transformation of more local enterprises from traditional “offline foreign trade” to the new “all-area cross-border” model, and promote the opening of the county to the outside world and the improvement of the quality of foreign trade.