On May 28, 2026, the 2026 Smart Home Service Summit·Shanghai Station with the theme of “Multi-dimensional Breakthrough·Global Growth” was successfully held at the Novotel Shanghai Jiantao Hotel.
The summit focused on the development of the smart home industry and attracted many industry insiders to participate.
The co-founder of Lu Gou Engine shared the theme “Smart Home Online Accurate Customer Data Mining and Efficient Transformation”.
He said that at present, Douyin has become the core position of global marketing, with a traffic advantage of 800 million + daily active users and 550 million + monthly search users, which has opened up new growth space for the smart home industry.
Different from the traditional e-commerce model of “people looking for goods” in the same city with low accuracy, Douyin Local Life focuses on “finding goods from people” and accurately reaches potential customer groups around the store through short videos and live broadcasts to achieve efficient traffic drainage.
For smart home integrated service providers, Douyin Laike relies on platform traffic to directly address pain points such as difficulty in acquiring customers in traditional stores and long links to reach customers, and has become a key starting point for connecting online and offline and activating the local market.
Douyin Laike has built a diversified customer acquisition system to provide service providers with low-cost, high-precision customer acquisition solutions.
Its core includes three models: small windmill, small house, and small yellow car, adapting to different business needs.
Among them, local promotion (small house) focuses on promoting traffic within 6-20 kilometers of stores, which can retain account assets and leverage natural traffic, meeting the long-term operating needs of service providers.
Through the combination of short video planting, live broadcast conversion, and store acceptance, Douyin visitors have accurately targeted 90 –
The post-00s generation who are in urgent need of wedding rooms, decoration, and smart homes use light-weight products such as package group purchases and vouchers to attract traffic, achieving a closed-loop customer acquisition cycle of “containing customers through content, accumulating clues, and accurately reaching customers.”
Based on the development needs of the smart home integrated service industry, Douyin Laike creates a one-stop digital operation solution to help service providers achieve full-link operation upgrades.
The platform opens up a closed loop of “online traffic – order transfer – in-store verification – repurchase and retention”, allowing service providers to bypass intermediate links, face end customers directly, and strengthen intra-city publicity and exposure.
At the same time, through account creation, search scene layout, and live interactive transformation, we build a business model from public domain to private domain and accumulate high-value customer resources.
In the future, relying on Douyin’s global traffic and digital capabilities, smart home integrated service providers will break through geographical restrictions, expand customer acquisition channels, achieve large-scale growth and enhance brand influence, and promote high-quality development of the industry.
At the same time as the conference, exciting activities such as the “CSHIA Entrepreneurship Camp Service Capacity Seminar” were also successfully held.
At the summit, companies such as Mailian, Drake, Zaozuo, Xiangxiang, Tanjia, Yichao, ICLICK, BESTJOY, Xinguang Intelligence and other companies brought concentrated displays of the latest innovative products and solutions, attracting the audience to stop and watch and experience.
The displays of these companies not only brought new technologies and concepts to the industry, but also injected new vitality into the development of the smart home industry.
