Focusing on the core of high-quality development of the home decoration and building materials industries, taking industrial integration as the development path, and jointly exploring the development status of the industry, on March 27, 2026, the Shanghai Decoration and Decoration Industry Association held the “Industrial Integration·Industry High-Quality Development Work Promotion Conference”.
This meeting invited heads of home decoration and building materials companies and industry experts to conduct in-depth dialogues to discuss standardized development methods and draw a blueprint for integration and win-win, injecting new momentum into the transformation and upgrading of Shanghai’s home decoration and building materials industry.
In his speech, the Deputy Director of the Urban Management Division of the Shanghai Municipal Housing and Urban-Rural Construction Management Commission not only affirmed the results achieved by the development of the home decoration and building materials industry, but also pointed out the direction for the development of the industry.
It is clear that the competent authorities will guide industry associations to launch a number of industry initiatives this year to further standardize the home decoration market and safeguard the high-quality development of the industry.
The meeting directly addressed the pain points of industry development and clarified the key tasks of the association in 2026.
The “Shanghai Home Decoration Service Quality Convention (2026 Edition)” was released on site. A unified construction contract model text and a unified standard basis will be released soon, laying a solid foundation for the implementation of the convention.
The results of the “Home Decoration Treasure” fund depository pilot project were unveiled, digitally protecting the safety of decoration funds.
A summary of the star rating evaluation work of Shanghai residential decoration companies’ service capabilities, providing professional support for participating companies to improve their capabilities.
In the industrial integration link, 42 companies announced the “Service Commitment to Improve Quality and Efficiency of Decorative Building Materials in 2026”.
Later, business representatives shared their application ideas for green new materials, and industry representatives conducted in-depth dialogues around industrial integration and high-quality development.
At the same time, the conference focused on the industry’s diversified breakthroughs, shared new directions such as assembly development and aging-friendly home decoration transformation, and explored new tracks in the industry.
A well-known researcher on the silver economy and an independent observer of the Shanghai Decoration and Decoration Industry Association believes that the home decoration and building materials industry must seize the trillion-dollar market opportunity of the silver economy, actively lay out the aging-friendly transformation track through product innovation, standard construction and service upgrades, and find a new growth breakthrough for the highly involved home industry.
The aging-friendly renovation of homes is gradually changing from an “optional” to a “must-answer” question. The core is understanding the elderly rather than simply stacking functions.
Home decoration companies should have a deep understanding of the physical functions and life pain points of the elderly, and come up with intelligent, personalized, and humane modification plans for the elderly.
The “First Batch of Home Decoration Service Quality Convention Commitment Enterprises” and “The First Batch of Decoration and Building Materials Industry Service Commitment Initiative Enterprises for Improving Quality and Efficiency” were released at the meeting.
These two lists are both commitments and responsibilities. Relevant companies face the industry’s “stubborn problems” and have the courage to make promises, advocating that home improvement and building materials companies strictly control quality, fulfill service commitments, and build a solid service guarantee for the development of the home improvement industry.
The “2024-2025 Residential Decoration and Decoration Service Capability Evaluation Five-Star Enterprises” was also announced on site, which organically integrates association recommendations, corporate participation, and professional third-party evaluations. After comprehensive evaluation of the management capabilities and construction quality of relevant enterprises, objective evaluation results are provided for consumers, thereby adding industry data to support their choices.
As an important part of this conference, the home decoration and building materials industry integration and high-quality development ecosystem was officially established, building an important platform for the in-depth integration of the industry.
The successful holding of the promotion meeting not only faced the pain points and difficulties in the development of the industry, but also released a series of industry specifications and evaluation results. It also clarified the direction of the industry standardization work of the competent authorities this year and established a communication and cooperation platform for the integration of home decoration and building materials industries.
In the future, under the guidance of the Shanghai Municipal Housing and Urban-Rural Development Commission, through the guidance of industry associations and the cooperation of government, enterprise and research parties, the Shanghai home decoration and building materials industry will take industrial integration as the starting point, standardized development as the foundation, and innovative breakthroughs as the driving force, continue to implement various industry initiatives, continuously improve service quality, explore new opportunities in the industry, and jointly promote the industry to create greater glory on the journey of high-quality development.
