On January 25, 2026, the finalist signing ceremony for the “2026 Guangdong 3·15 Consumer Rights Protection and Anti-Counterfeiting Project” led by the Guangdong 3·15 Organizing Committee was held grandly at Guangdong Radio and Television Station.
This project has a distinct theme of “Strengthening Rights Protection, Optimizing the Environment, and Promoting Consumption”. After multiple rounds of rigorous and detailed reviews, a number of outstanding corporate representatives including Shangchi Smart Home, Skyworth, Unilever, etc. were finally selected. They were jointly shortlisted for this key provincial consumer rights protection project.
The “Guangdong 3.15 Consumer Rights Protection and Anti-Counterfeiting Project” is an important mechanism in Guangdong Province to promote the optimization of the consumer environment and strengthen corporate integrity and self-discipline.
It is committed to building a safe and secure consumption ecosystem for consumers through three powerful measures: “anti-counterfeiting and traceability, brand support, and rights protection”.
The review process is comprehensive and rigorous, covering multiple key dimensions such as corporate reputation, production management, service quality, intellectual property protection, and consumer reputation. Its purpose is to select high-quality brands that truly practice honest operations and attach great importance to consumer rights.
Among the companies shortlisted this time, Shangchi Smart Home, as a representative brand in the sleep field, has attracted great attention from many parties for its outstanding performance.
The company has taken a series of practical and effective measures in terms of quality control, service system, technological innovation, etc. These measures have become the key factors for it to pass the rigorous review.
It is reported that Shangchi has obtained more than 100 innovative technology patents, which fully demonstrates its strong strength and innovative capabilities in technology research and development.
At the same time, the company has established a quality control system covering the entire product life cycle. From product design and production to sales and after-sales, every link is strictly controlled to ensure the stability and reliability of product quality.
In addition, Shangchi has also obtained a number of authoritative qualifications including China Green Product Certification, which is undoubtedly a high recognition of its product quality and environmental performance.
In addition to Shangchi, the companies shortlisted this time also have high visibility and market influence in different fields such as consumer electronics, daily chemicals, and FMCG.
Although these outstanding companies operate in different fields, they jointly interpret the profound connotation of “integrity” and “responsibility”.
They not only meet the needs of consumers with excellent products and high-quality services, but also take the initiative to assume social responsibilities of maintaining market order, improving industry standards, and protecting consumer rights through various methods such as system construction, industry initiatives, and ecological collaboration.
Currently, China is at a critical stage of moving from a “manufacturing power” to a “brand power”. In this process, the optimization of the consumption environment and the construction of a trust system are crucial.
The practice of enterprises represented by Shangchi fully demonstrates that only by adhering to the bottom line of integrity, adhering to people-oriented, and continuously promoting win-win results in the industry can we win the long-term trust of consumers and lead Chinese brands to shine brighter on the world stage.
It is believed that in the future, these shortlisted companies will continue to play a leading role and contribute more to promoting the healthy development of China’s consumer market and the internationalization process of brands.
