In the wave of transformation, upgrading and high-quality development of the tire industry, Shandong Haohua Tire Co., Ltd. (hereinafter referred to as Haohua Tire), as an industry leader integrating R&D, production and manufacturing, has always adhered to the core concept of “technology leads development and responsibility gives back to society”.
On the one hand, we use technological innovation as the engine to promote the steady growth of business scale and the continuous improvement of industrial level; on the other hand, we take “contribution to society” as our original intention, convey the warmth of the company through diversified public welfare activities, and write the responsibilities and responsibilities of manufacturing enterprises in the new era.
Deeply cultivate the main business and empower industrial upgrading with technology.
Walking into the production plant of Haohua Tire, a modern industrial picture comes to mind: in the intelligent production workshop, robotic arms operate accurately and automated production lines operate at high speed.
From the input of rubber raw materials to the off-line of finished tire products, multiple processes have achieved intelligent linkage and efficient collaboration.
After a series of refined processes such as formula preparation, internal mixing, molding, and vulcanization, the originally inconspicuous rubber raw materials have undergone a gorgeous transformation and become high-quality tires suitable for passenger, commercial, new energy vehicles and other scenarios.
Outside the factory area, transport vehicles loaded with products shuttled back and forth, sending batches of tires to major domestic provinces and cities and many overseas countries and regions, creating a brand name card of “Made in Haohua”.
“Technological innovation is the core competitiveness of an enterprise based on the market, and is also a key engine to promote high-quality development.” Yuan Guoqiang, assistant to the company’s chairman, said that over the years, Haohua Tire has always placed R&D investment at a strategic level, established a professional R&D team, built a high-standard R&D platform, focused on tire material improvement, structural optimization, performance upgrade and other key areas to continue to tackle key areas and continuously break through technological bottlenecks.
In September this year, the company-led project “Key Technologies for the Creation and Industrial Application of High-Performance Iron-Based Butadiene Rubber” won the first prize of the Shandong Province Rubber Industry Science and Technology Award for its innovative technological breakthroughs and significant industrial value.
The continued efforts in technological innovation have injected strong momentum into corporate operations and development.
From January to October, Haohua Tire maintained a steady and positive operating trend, achieving operating income of 5.5 billion yuan and a cumulative tax contribution of 230 million yuan.
In terms of market layout, Haohua Tire has accurately grasped domestic and international dual-cycle development opportunities. Through the dual-line layout of domestic production capacity optimization and upgrading and overseas market expansion and extension, it has continued to expand market coverage and influence, and accelerated its progress towards the strategic goal of “building a tens of billions-level enterprise”.
Faced with the new trend of rapid development of the new energy vehicle industry, Haohua Tire has made early plans and proactively taken high-end passenger tires and new energy vehicle tires as the core tracks of future development. It continues to expand its share of the high-end market and strives to achieve sales revenue exceeding 15 billion yuan within three years. It will contribute more to local economic construction and social welfare undertakings with high-quality development results.
Public welfare is in mind, and philanthropic deeds explain responsibility.
“An enterprise is a member of society. As it develops and grows, it should feed back the society and repay the fellow villagers.” Yuan Guoqiang’s words express the common aspirations of all employees of Haohua Tire.
Over the years, the company has always integrated social responsibility into its corporate development strategy. While pursuing economic benefits, it has actively participated in various social welfare undertakings and used practical actions to convey warmth and demonstrate responsibility.
In the face of natural disasters and public emergencies occurring in various places, in recent years, Haohua Tire has donated a total of more than 10 million yuan for emergency relief, post-disaster reconstruction and other work.
Actively respond to the call of the rural revitalization strategy, vigorously support the construction of new rural areas, and help the people live a better life by improving rural infrastructure and supporting the development of specialty industries.
Haohua Tire has always been concerned about education and caring for students, and has contributed to the development of education through various methods such as pairing assistance and financial assistance.
Over the years, the company has donated a total of more than 2 million yuan to support school infrastructure construction and improve teaching conditions.
“We hope to create a better learning environment for children, so that they can study with peace of mind, thrive, and become talents useful to society in the future.” Yuan Guoqiang said that supporting education is a long-term undertaking, and Haohua Tire will continue to pay attention to the development of education and protect the growth of children with love.
During development, Haohua Tire integrates the concept of public welfare into all aspects of daily operations, actively recruits local labor employment, and provides stable jobs and good development space for surrounding people; it strictly implements environmental protection responsibilities, increases investment in environmental protection, optimizes production processes, promotes green production, and contributes to the continuous improvement of the ecological environment; it actively participates in community co-construction activities, supports community cultural construction, public welfare services and other work, and enhances the connection and friendship between the company and the people.
