Recently, the Chinese tire industry has received a piece of news that has attracted much attention: Sailun Tire, a leading domestic tire manufacturer, has officially become the official tire partner of the 2026 V1RS V1 track series – CCSC China Automobile Track Sprint Challenge.
In this national-level track sprint event, Sailun will provide full-season exclusive tire technical support and professional event services to provide a solid guarantee for the top-speed competition on the track.
More than sponsorship: a “mobile laboratory” for technical verification
For the tire industry, the track has always been not only a showcase of speed and passion, but also the most stringent laboratory to test the ultimate performance of products.
Sailun’s cooperation with V1RS-CCSC this time is not a simple sports marketing move, but another precise move of its technical layout in the field of track racing.
Looking at Sailun’s event layout in recent years, it has achieved full scene coverage from driving experience to professional competition, from track racing to off-road rally:
In terms of driving experience, Sailun PT01 high-performance tires have deeply participated in Xiaomi Ultra Club track day activities, with a adoption rate of more than 50%, and helped Lynk & Co 10+
Refreshed the Asian Ridge Circuit lap record;
In terms of professional competition, Sailun is the only designated tire supplier for the F4 China Championship, CTCC China Cup, Toyota GR86 Cup, and Hyundai N regulations, and has formed in-depth cooperation with the Xiaomi·CEC China Endurance Championship;
In terms of off-road rally, TERRAMAX
RT off-road tires were selected by teams such as Great Wall and Zhengzhou Nissan, and were successfully verified during the 1,300-kilometer Dunhuang extreme crossing, demonstrating their reliability and durability in extreme environments.
Through the tempering of high-frequency and multiple types of events, Sailun has implanted “extreme performance” into the brand’s genes, and used data feedback under extreme working conditions to effectively feed back the technological iteration of civilian tires.
This model not only accelerates product upgrades, but also gradually establishes a professional and reliable technical image in the minds of consumers.
From the track to the market: Technology premium releases pricing power
The technological accumulation on the racing track will eventually be included in the company’s operating data.
Sailun’s continuous investment in the event field in recent years is being transformed into actual profitability and market voice.
Public data shows that Sailun will achieve operating income of 36.792 billion yuan in 2025. In the first quarter, both revenue and net profit hit a record high. Gross profit margin increased by 2.12 percentage points year-on-year. Sales of self-produced and self-sold tires increased by 9.92% year-on-year.
What is more noteworthy is that its return on capital (ROIC) reached 16.02%, showing high capital operation efficiency and profit quality in the manufacturing industry.
Behind the high rate of return is the pricing confidence brought by the brand premium.
Recently, Sailun announced an overall increase in domestic off-highway tire prices by 7% to 9%.
In the fiercely competitive tire market, the ability to proactively raise prices and be accepted by the market is based on the technical strength and brand potential accumulated through competition verification.
This shows that Sailun is gradually getting rid of the low-end price war and moving towards a development track driven by “technology premium”.
Global vision: overseas production capacity and synergy with multiple brands
With the mission of “making a good tire”, Sailun has not limited its sights to the local racing arena.
As the scientific research demonstration base of the National Rubber and Tire Engineering Technology Research Center, its industrial layout shows a clear globalization strategy.
In terms of production capacity, Sailun recently invested US$285 million to build an expansion project in Egypt with an annual output of 7.05 million radial tires.
This layout aims to effectively avoid international trade barriers, optimize overseas production capacity structure, and better serve the end markets of more than 180 countries and regions around the world, including Europe, America, Asia and Africa.
In terms of brands, Sailun has formed a diversified brand matrix such as Sailun, Luji, Blackhawk, Ruiketu, Black Knight, Savvy, and Maxi. Its products cover cars, light trucks, buses, trucks, and engineering machinery special vehicles.
At the same time, since 2009, Sailun has been involved in the field of tire recycling, becoming my country’s first tire resource recycling demonstration base, and building a green closed loop from production to recycling.
Sailun Tire has become the official partner of V1RS-CCSC. On the surface, it is a local brand’s support for motorsports, but internally it reflects the industrial breakthrough path of Chinese tire companies with technological innovation as the spear and global layout as the shield.
As the 2026 season kicks off, Sailun will demonstrate the charm of Chinese intelligent racing to young drivers and fans on the stage of the V1 Racing Sports Carnival.
On the broader capital and industry track, Sailun, which holds core technology, pricing power and global production capacity, is writing a new chapter in China’s tire leap from a “manufacturing power” to an “intelligent manufacturing power” at a steady pace.
