From June 9th to 11th, the Cologne International Tire Show, the biennial global tire industry event, kicked off again.
Sailun Group presented its full range of star products, including passenger tires, truck and bus tires and off-highway tires, cutting-edge core technologies and sustainable development achievements, fully demonstrating its innovation strength and sustainable development responsibility.
Based on long-termism, build a new sustainable development ecosystem supported by technological innovation.
During the exhibition, the chairman of Sailun Group delivered a keynote speech.
She said that Sailun was born in Qingdao University of Science and Technology, and has adhered to the mission of “making a good tire” since its inception, and has always adhered to the concept of technological innovation and people-oriented development.
Relying on the profound industry-university-research accumulation of Qingdao University of Science and Technology, Sailun has promoted the establishment of a full-chain industrial ecology covering basic materials research, intelligent equipment manufacturing, and waste rubber recycling, and has successfully created a series of benchmark achievements such as the world’s first liquid gold tire.
Based on the observation of the future development direction of the tire industry, Chairman Sailun proposed a development initiative to the global tire industry: we must adhere to long-termism, focus on user value creation, and provide users with better products and services through technological innovation; we must adhere to green and low carbon, adhere to green R&D and green manufacturing throughout the chain, let industrial development respect the environment, conform to nature, benefit mankind, and build a green and sustainable industry future.
The full range of products has made its debut, and its performance has once again been certified by international authorities.
At this exhibition, Sailun exhibited a full range of star products covering passenger tires, truck and bus tires and special tires. Among them, the series of tires equipped with the world’s first liquid gold technology once again became the focus of the audience.
The Atrezzo 4Seasons Ultra all-season tire, specially developed for the European market, relies on its new tread design and liquid gold technology to perform stably in dry, slippery, snowy and other road conditions. It performed well in the rigorous test of the authoritative German automotive media “AUTO BILD”.
Another Ice Blazer Alpine Evo2 winter tire adopts an innovative stepped shoulder pattern and a high-silica formula, which significantly improves the handling and grip on ice and snow roads. It has been awarded the “AUTO BILD” “AutoBild Approved” mark and the TÜV SÜD quality certification mark. It has excellent performance in braking, handling, rolling resistance and noise control.
Brand value increased by 37%, firmly ranking among the top ten in the world.
During the exhibition, Brand Finance, the world’s authoritative brand value assessment agency, also released the latest tire industry brand value report. The brand value of Sailun Group exceeded US$1 billion for the first time, a year-on-year increase of 37%, firmly ranking among the top ten global tire brand values.
At the same time, in the first sustainable development awareness research report released by Brand Finance, Sailun ranked eighth in the global tire industry in the global ESG comprehensive awareness score.
Facing the future, Sailun will continue to focus on user value, use technological innovation as the engine, and sustainable development as the bottom line to promote high-quality development of the global tire industry.
