Recently, Brand Finance, the world’s authoritative brand value assessment agency, released the “Top 25 Most Valuable Global Tire Brands in 2026” report.
With a brand value of US$1.239 billion, Sailun Group once again ranked among the top ten in the global tire brand value list, with a year-on-year increase of 37%. It has been the most valuable tire brand in China for the fourth consecutive year and is the only Chinese face in the top ten list.
It is understood that from US$461 million in 2018 to US$1.239 billion today, Sailun’s brand value has grown 2.7 times in eight years, and the cumulative effect of brand equity continues to show.
And just in March this year, Sailun won the “Top Ten Tire Brands” award in the APEXTIRE 2025 China Tire Annual Election.
From domestic industry selections to international brand lists, Sailun’s continuous inclusion in the list is Sailun’s collaborative efforts in technological innovation, sustainable development, global layout and user value creation.
Underlying Innovation: Reconstructing Product Discourse from the Technical Side
For a long time in the past, the label of Chinese tires in the global market was more related to cost performance, supply capacity, and manufacturing efficiency.
But this time Sailun has entered the top ten in the world, the core support is not just more sales, but the increasingly clear technical labels.
To adapt to the electrification transformation of the global automobile industry and the demand for high-end tire markets, Sailun relied on its world’s first chemical rubber refining technology independently developed after more than ten years to launch “liquid gold tires”, overcoming the “devil’s triangle” problem that has plagued the industry for more than a hundred years, and achieving
It has simultaneously improved tire rolling resistance, wet skid resistance and wear resistance. Since its launch, it has gained the trust and recognition of many users, and its sales have continued to rise. In the field of industrial tires, the 63-inch giant engineering radial tire independently developed by Sailun has reached the international leading level.
In addition, there are racing tires, off-road tires, and the “Rubber Chain Cloud” industrial Internet platform. Sailun has created “firsts and onlys” in many industries, and built a core moat for brand development with solid technological accumulation.
Technological scarcity directly translates into brand premium capabilities.
While most Chinese tire brands are still relying on cost advantages to compete for the replacement market, Sailun has gained the ticket to enter the high-end supporting system and participate in higher-dimensional competition with its quantifiable performance parameters and patent endorsement, and has also reshaped the global market’s perception of Chinese tire brands.
Technical hard power is the most stable foundation for brand value.
In the field of sustainable development, Sailun also delivered outstanding results.
In the first sustainable development awareness research report released by Brand Finance, Sailun ranked eighth in the global ESG comprehensive awareness score, achieving a historic breakthrough for Chinese tire brands in this field.
In the German market, which is known for its strict environmental standards, Sailun’s sustainable development concepts and practices have been highly recognized by local consumers, and its brand image has been steadily improved.
Capacity weaving network: global layout supports brand landing
The other side of brand value is the ability to undertake the global market.
As China’s first tire company to “go global” and build factories overseas, Sailun Group has established a global R&D, production and service system.
Currently, Sailun has nine major production bases in China, Vietnam, Cambodia, Indonesia, Mexico and other places, and Sailun Group has set up four major R&D centers around the world.
From “product exports” to “capacity overseas”, Sailun’s globalization is no longer a simple flow of goods, but uses the manufacturing network as a node to gradually establish a complete global supply chain system, stable and efficient channel control and service response capabilities, and enhance the brand’s ability to localize narratives, thereby establishing a real market presence and credibility on a global scale.
Brand visibility: effective transmission of professional image
The biggest challenge for industrial product brands is to be seen.
The valuable thing about Sailun is that it connects technical achievements, product experience, event communication, user communication and other contents, builds a brand image covering professional fields and the mass market, and continuously enriches the brand connotation – through multiple appearances on CCTV, Phoenix TV, Xinhua News Agency and other mainstream media
, using novel communication methods to establish an emotional connection between the brand and consumers; cooperating in key sports events such as FIA events and the Tour de Rally, conveying Sailun’s aggressive brand values; various test drive activities held offline to shorten the distance with end users.
It is worth mentioning that Sailun’s brand promotion not only focuses on short-term exposure, but also achieves long-term brand value accumulation through technological empowerment and user interaction, promoting the transformation of domestic tires from “cost-effective competition” to “technology-driven brands”.
This change is of particular significance to the Chinese tire industry, which has long been trapped in homogeneous competition.
Because true high-endization is not just about price increases, but also about letting the market and users see the difference of this brand.
Industry Comment: Sailun brings a model of value enhancement to Chinese tires
Global tire industry competition is entering a new stage. Production capacity and efficiency are important, but brand value is becoming a key variable for companies to transcend cycles, enter the high-end market, and compete for international voice.
With an increase of 2.7 times in eight years, the growth rate ranks among the top ten in the industry, among the top ten in the world and first in China. This leap-forward growth in brand value is not only a major breakthrough for Sailun itself, but also an industry signal. The branding process of Chinese tires has changed from “someone is doing it” to “someone has done it”.
By clarifying the technology, establishing the brand, and keeping the value in their own hands, Chinese tire brands can not only play a manufacturing role in the global supply chain, but also have the opportunity to become important players in the global brand list.
