As the country continues to promote green and low-carbon development, the building materials industry has ushered in a new round of policy cycles.
In September last year, six departments including the Ministry of Industry and Information Technology jointly issued the “Work Plan for Stable Growth of the Building Materials Industry (2025-2026)”, which clearly proposed to “increase efforts to expand the implementation of the ‘renew’ action for home decoration, kitchen and bathroom” and strive to achieve operating income of green building materials exceeding 300 billion yuan by 2026.
In 2026, with the implementation of supporting details in various places, coupled with the peak spring decoration season and the “old for new” policy dividends, a consumption upgrade centered on “good houses and good materials” is accelerating across the country.
Against this background, Xinghua International Hardware and Building Materials Exhibition and Trade City, located in the core area of Huangpu, Guangzhou, has become a microcosm of observing the “renewal” of home decoration and green building materials consumption trends in the Greater Bay Area by virtue of its positioning as a “modern industrial and service smart industrial park” and its full-category supply chain foundation.
The policy is clear, and the market potential of home decoration “renew” is released
According to the six-department plan, the home decoration, kitchen and bathroom “renew” action clearly includes ceramic thin bricks, smart toilets, integrated bathrooms, energy-saving doors and windows, age-appropriate building materials and household safety protection products into the scope of consumer goods trade-in subsidies.
This means that consumers who replace old hardware and upgrade kitchen and bathroom space can not only improve their living quality, but also enjoy corresponding policy support.
At the same time, the proportion of green building materials used in government procurement projects continues to increase, and emerging demands such as prefabricated decoration and aging-friendly renovations continue to emerge.
For ordinary families, improvement needs such as replacing water-saving faucets, installing soundproof doors and windows, and upgrading smart toilets are changing from optional to mandatory, becoming practical actions to comply with policy guidance and improve the quality of life.
The value of the one-stop platform: Xinghua International’s category coverage capabilities
Faced with the complex building materials market and differentiated subsidy policies across regions, consumers and small and medium-sized buyers generally face two problems: How to quickly find green building materials that meet the new national standards?
How to easily complete the entire process from product selection to delivery?
As a comprehensive exhibition and trade platform, Xinghua International Hardware and Building Materials Exhibition and Trade City brings together many hardware, building materials, bathroom, door and window brands, forming a relatively complete product matrix from basic hardware to smart home.
Whether it is a new house decoration owner, a family suitable for aging renovation, or a project purchaser undertaking the renovation of an old community or prefabricated decoration, you can realize the one-stop process of “viewing samples, selecting products, comparing prices, placing orders, and delivering” here.
From short-term hot spots to long-term trends
The “Home Decoration, Kitchen and Bathroom Renovation” policy has brought short-term consumption hot spots to the market, and the continued increase in the proportion of green building materials application represents the longer-term development direction of the industry.
The exhibition and trade platform built by Xinghua International provides a relatively transparent and convenient trading scenario for merchants and buyers.
Whether it is a small-scale renovation by individual consumers or a large-scale purchase by engineering customers, the “visible and tangible” product selection experience of the physical exhibition and trade city still has irreplaceable value in large-scale building materials transactions.
Seize the window period: the three-fold overlap of policy, season and demand
Currently, the implementation details of “Home Decoration, Kitchen and Bathroom Renovation” are being implemented intensively in various places, coupled with the approaching May Day renovation peak season, objectively forming a favorable time window for replacing old hardware and upgrading green building materials.
For consumers and buyers who need new products, understanding local subsidy policies, choosing professional markets with a full range of categories, and completing planning within the validity period of the policy are pragmatic ways to obtain better cost performance.
Policies have a time limit, so it’s best to renew them as early as possible.
In the wave of green building materials and home decoration upgrades, choosing an exhibition and trade platform with complete categories and standardized services is the first step to let “good materials” enter “good houses”.
