In the field of construction and building materials, Oriental Yuhong is realizing the transformation from affordable housing to quality housing in a unique way, reshaping the new ecology of housing services with “human connection”.
As a system service provider for construction and building materials, Oriental Yuhong launched “Yuhong Service” in 2025, and in March 2026 upgraded “focus on dual main businesses and build a good service brand” into the core strategy of its annual operations.
Analyzing its service innovation logic is not a simple service process, but with “human connection” as the core, reconstructing the market value logic after home decoration.
“Yuhong Service” has built a closed-loop system with full traceability and accountability.
Relying on the “one store, one code” management and control model, we have achieved official store endorsement, workers holding certificates to work, product traceability, and after-sales follow-up in a closed loop, truly achieving “one code to manage the entire process, service traceability, and responsibility assigned to each person.”
From the institutional level, problems such as price ambiguity and responsibility shirk have been fundamentally eliminated, allowing consumers to enjoy services with confidence.
If the standard system is the hard starting point for service, humanistic care is the soul that makes the service soft landing.
Oriental Yuhong has carried out the public welfare action of “Serving the People and Rejecting Leakage” for 20 consecutive years, providing a total of 140,000 free authoritative house leakage consultations, public welfare assistance and other services.
In 2026, “Yuhong Service” will further expand with the help of public welfare activities, carry out targeted assistance for common livelihood problems such as leakage in old communities and aging pipelines, effectively protect the living environment of residents, and help improve urban renewal and renovation of old communities to improve quality and efficiency.
This way of closely integrating public welfare and services not only reflects the company’s sense of social responsibility, but also makes services more warm.
The upgrade of “Yuhong Service” is inseparable from the solid support of Oriental Yuhong’s entire industry chain layout.
Having been deeply involved in the construction and building materials industry for more than 30 years, Oriental Yuhong has made fruitful achievements in technology research and development, standard setting, and product innovation.
At the same time, relying on innovation platforms such as the National Key Laboratory of Advanced Waterproof Materials, it has obtained a number of authoritative certifications at home and abroad.
At present, Oriental Yuhong has deployed more than 90 production, R&D and logistics bases around the world, with products and services in more than 150 countries and regions, providing solid product and channel guarantees for the upgrading of the service system.
Oriental Yuhong upgrades its service system with “people connection” as the core, realizes the collaborative empowerment of “products + services”, and builds a “full-chain quality + full-service” model, setting a benchmark for the transformation and development of the construction materials and home decoration service industries.
In the future, it is believed that Oriental Yuhong will continue to uphold the core concept of “people connection”, continuously optimize services, bring high-quality housing service experience to more consumers, and promote the development of the industry to a higher level.
