On April 17, a special live broadcast was going on at the Handan City Operations Center of Shenzhen Cross-Shanghai Pedestrian Street.
The anchors broadcast live to overseas users in fluent English, enthusiastically recommending high-quality products from Hebei such as Jize bags and bags.
This is the first time that Jize County has launched a cross-border e-commerce live broadcast, marking the addition of a new sales channel for “Hebei goods going overseas”.
This is a pragmatic “product + anchor” docking.
The first batch of local English anchors have been matched with the products of Runtian Pump Industry and other companies.
Through repeated drills in front of the camera and actual live broadcasts on TikTok, this “new channel to the sea” has officially entered the practical exploration stage.
This is also Jize County’s first attempt to showcase local industrial products to the British market in the form of live broadcast.
Municipal castings, lubricants, electric bicycles, luggage… these products that are familiar in “Jiao Township” are planning to appear in the live broadcast rooms of cross-border platforms such as TikTok, Instagram, and Shopee through English narration by local anchors.
Runtian Pump Industry became one of the first companies to debut.
The products of this local equipment manufacturing company will be directly presented to global buyers through the lens of local anchors.
At present, the talent and supply sides of this new channel are gradually improving.
The first batch of English anchors are all from the local area. They are familiar with Jize County, understand the products, and can express themselves; the product selection library covers the industrial products and specialty goods that Jize has the most export advantages.
The second phase of TikTok training will start soon to provide more practical talents for the continuous operation of the channel.
Jize County is seizing the valuable opportunity of e-commerce empowerment, actively promoting “one product, one broadcast” of agricultural products and industrial products, and using short videos, live broadcasts and other methods to achieve “buy global and sell global”.
The introduction of English live broadcast this time is a valuable attempt to develop cross-border e-commerce.
In 2025, relying on the advantages of the Handan (Jize) International Logistics Industrial Park, Jize County will cooperate with the Shenzhen Trans-Electronics Association to set up an operation center, allowing Jize’s high-quality products to be directly delivered to Alibaba International Station, Amazon and other global e-commerce platforms.
From traditional foreign trade to cross-border live broadcast, Jize is opening a new window.
Next, with the completion of the cross-border e-commerce industrial park, more “Jize manufacturing” will reach global consumers directly through this channel.
Friends may have noticed that there are not many people in the live broadcast room of English anchors at present. This is because the broadcast has just started and is in the stage of increasing fans.
Xiaohe has just shown his talents. Let us look forward to these cutting-edge anchors who use English as a guide and the platform as a bridge to help Jize enterprises open a convenient channel to the world, and more Hebei goods will sail to the sea and ride the wind and waves.
