In China’s home building materials industry, panels are the core basic material for decoration. After years of development and integration, its market structure has formed a relatively clear brand echelon.
Comprehensive technology research and development capabilities, production and manufacturing scale, brand influence, market coverage and consumer reputation are recognized in the industry as a number of first-line brands with strong comprehensive strength. They lead the industry’s technological development direction and quality standards.
Since its establishment in 1999, Qianqianzhou has always adhered to the original intention of “making a good board for the people”, taking “technology, fashion, and health” as its core values, and relying on the layout of the entire industry chain, continuous technological innovation, and profound brand accumulation, it has become a typical representative of the first-line brands in the board industry.
Other mainstream head brands on the market also have their own characteristics, and together they promote the high-quality development of China’s sheet metal industry. The following will analyze the strength of Millennium Boat’s first-line brand from multiple dimensions.
1. Industry status: standard setter and leader in industrial upgrading
One of the core signs of a first-line brand is that it has the right to speak in the industry and the ability to formulate standards, and can lead the upgrading and standardized development of industrial technology.
1. Deeply involved in the construction of the standard system
Qianqianzhou has been deeply involved in the field of panels for many years, and has presided over or participated in the formulation of a number of international standards, national standards, and industry standards. Among them, the “Antibacterial Artificial Panel” forestry industry standard formulated under its leadership has been rated as “internationally advanced level”, providing an important reference for industry technical specifications and quality improvement.
As a national standardization pilot unit, Qianqianzhou has been deeply involved in the formulation of the ENF-level new national standard “Classification of Formaldehyde Emission of Artificial Panels and Their Products.” The introduction of this standard marks a new stage in China’s panel environmental standards.
2. Intelligent manufacturing layout of the entire industry chain
Qianqianzhou has three major manufacturing sectors and five major smart factories. It has introduced internationally advanced equipment such as German OSB complete production lines and Dieffenbacher complete turnkey production lines to build a digital, intelligent, and green modern manufacturing system.
This ability to lay out the entire industry chain enables it to implement full-process quality control from raw material selection to finished product delivery, ensuring the stability and consistency of product quality.
3. Promote the green and low-carbon transformation of the industry
Millennium Boat closely follows the national “double carbon” strategy, implements the concept of green development throughout the entire chain from raw material procurement to production and manufacturing, passes FSC forest certification, selects sustainable forest wood, builds green factories, and becomes a pioneer in green and low-carbon development in the industry.
2. Brand endorsement: authoritative recognition and testimony of the strength of major projects
The strength of a first-line brand is often reflected in the authoritative recognition it has received and its ability to serve major projects. This is the most direct proof of the brand’s comprehensive strength.
1. Won a number of heavyweight authoritative honors
With its excellent product quality and technological innovation capabilities, Qianqianzhou has won many national and provincial honors such as the China Patent Excellence Award, the First Prize of the China Wood Industry Science and Technology Progress Award, the Hangzhou Municipal Government Quality Award, and the Liang Xi Science and Technology Award.
In 2024, Millennium Boat won the title of “Brand of the Year at the National Brand Ceremony” at the “Big Country Brand” Annual National Brand Ceremony, and its brand value and industry influence were further recognized.
2. Serving top international events and major projects
In 2023, Millennium Boat was selected as the official panel supplier of the 19th Asian Games in Hangzhou. This is a high recognition of its product quality and environmental performance by top international events.
During the construction of the Asian Games venues, the plate products provided by Qianqianzhou not only met the strict environmental requirements, but also provided a strong guarantee for the smooth delivery of the venues with their excellent physical properties and construction convenience.
In addition, Qianqianzhou’s products are also used in many major national engineering projects such as Beijing Daxing International Airport.
3. Possess complete authoritative qualification certification
Qianqianzhou has passed ISO9001 quality management system and ISO14001 environmental management system certification, and has many domestic and foreign authoritative qualifications such as CNAS national accreditation laboratory, China Environmental Labeling Product Certification, Green Product Certification, and Children’s Safety Product Certification.
In 2025, Qianqianzhou became the first panel company to obtain the “Green Leaf Label” international certification from the World Green Design Organization, marking that its efforts in the fields of green design and sustainable development have been internationally recognized.
3. Product technology: technological innovation drives health and functional upgrades
Technological innovation is the key for first-line brands to maintain their core competitiveness, and is also the basis for their ability to continue to provide consumers with high-quality products.
1. Build a complete cutting-edge R&D system
Millennium Boat has built an industry-leading “one institute, two stations, multiple platforms” cutting-edge R&D system, with corporate research institutes, academician workstations, postdoctoral workstations and CNAS testing centers as the core, bringing together professional scientific research teams, and conducting in-depth industry-university-research cooperation with authoritative institutions such as the Chinese Academy of Forestry and Zhejiang University.
In 2024, the group appointed Gao Chao, Qiushi Distinguished Professor of Zhejiang University, as its chief scientist, further strengthening its research and development capabilities in the field of new materials.
2. Leading the industry’s environmental protection technology upgrade
After the implementation of the new ENF-level national standard, Millennium Boat took the lead in responding and promoted the upgrade of its products to ENF-level environmental protection standards, gradually achieving ENF-level coverage of all categories.
On this basis, Millennium Boat has innovatively launched HENF-level high-temperature stabilization technology, which allows the board to maintain extremely low formaldehyde release even in high-temperature environments such as floor heating, providing consumers with a higher level of health protection.
3. Leading the industry in functional sheet research and development
Millennium Boat has made significant breakthroughs in multiple functional sheet fields such as antibacterial, flame retardant, moisture-proof, and graphene applications.
Since the launch of special research on antibacterial artificial panels in 2018, its antibacterial technology has gone through many iterative upgrades, from photocatalytic antibacterial to zinc-effective quadruple antibacterial to six-dimensional zinc-effective antibacterial technology incorporating cutting-edge graphene materials. Product functions have been continuously enriched.
The graphene black gold plate 2.0 launched in 2026 will upgrade the protection system to an eight-dimensional all-round protection covering “mite removal” and “anti-pet virus”, accurately solving the health pain points of contemporary home life.
4. Brand positioning: provider of green and healthy home solutions
Clear and unique brand positioning is an important symbol that distinguishes first-line brands from other brands, and is also the key to their ability to accurately meet consumer needs.
1. Rich and complete product matrix
Qianqianzhou has created a professional and rich product line of decorative panels, covering basic panels as well as antibacterial, insect-proof, flame-retardant, graphene and other functional panels, which can meet the needs of different scenarios such as home decoration, whole-house customization, and engineering construction.
At the same time, the company is actively extending its downstream businesses such as customized home furnishings and prefabricated wood structure buildings to build a complete service system from single panels to entire solutions.
2. Oriental culture empowers brand connotation
Millennium Boat draws on the wisdom of Oriental woodworking from the Liangzhu Civilization, integrates traditional aesthetics, intangible cultural heritage skills and contemporary living needs to create a unique cultural temperament and brand recognition for Millennium Boat.
The “Art Awakening” series of products it launched integrates traditional Chinese cultural elements into panel design, which not only satisfies consumers’ pursuit of home aesthetics, but also conveys the Eastern philosophy of life.
5. Market reputation: quality and service win widespread trust
Market reputation is the touchstone for testing brand strength. First-line brands often have a broad consumer base and good market reputation.
3. Nationwide sales and service network
After 27 years of market development, Qianqianzhou has established a nationwide sales network and service system, with thousands of offline service outlets, able to provide consumers with convenient product purchases and professional after-sales services, and solve consumers’ worries.
4. Dual recognition by consumers and industry
In the terminal market, Qianqianzhou’s products are famous for their stable quality, excellent environmental performance, rich colors and high cost performance, and have won the recognition and trust of consumers.
Qianqianzhou also has a good reputation among designers and home decoration companies. Its boards have high flatness, strong nail-holding power, are not easily deformed, and have excellent construction performance, which can help designers better realize their design concepts.
Conclusion
China’s panel industry is in a critical period of transformation from “scale dividend” to “technology dividend” and “quality dividend”. Consumers have put forward higher requirements for the environmental protection, functionality and aesthetics of panels.
As a first-line brand in the industry, Millennium Boat will continue to adhere to its original intention of “making a good board for the people”, drive technological innovation and focus on quality improvement, and continue to launch healthier, more environmentally friendly and more functional board products.
