On October 12, 2025, after 7 hours of negotiations, Marek, the head of the Polish enterprise Stalco Group, left Jinhua with satisfaction. He reached a cooperation with Zhejiang Mailian Pinguan Technology Co., Ltd. (hereinafter referred to as “Maipian Company”).
Stalco Group has been deeply involved in the hardware tool industry for 20 years. Its products cover construction tools, gardening equipment and other categories, and its sales network reaches more than 10 countries in Central and Eastern Europe.
Five years ago, the group had cooperated with Crown Power Tools, a subsidiary of Mailian Company.
This time, Mailian Company held an offline “Tiantian Mai Rendezvous”, and Marek came to explore the Mailian model.
The innovative model of “cluster brand + digital intelligence platform + local service” impressed Marek.
He said that the current market competition is fierce, and the group’s brand advantage and sales channels have been weakened, and Mailian’s idea can just solve the pain points it faces.
During the negotiations, the two parties were honest with each other, reached in-depth cooperation, and decided to open their brands to each other and share sales channels, after-sales services and other resources.
Mailian Company Chairman Xu Weiqiang introduced that in order to solve the problems faced by small and medium-sized enterprises in “going global” such as the difficulty of going it alone, chaotic connection of production and sales, and weak risk control, the group began to explore the creation of an industrial digital intelligence cross-border service platform in 2018 to promote the transformation of the industrial belt from “decentralized OEMs to earn price differences” to “brand clusters to earn service profits.”
Today, the Mailian platform has gathered 35,000 partners, including more than 500 production companies and 455 buyers in the hardware industry, with business covering the “Belt and Road” and more than 100 countries in Europe and the United States.
Online partners go offline, spawning new cooperation.
In the new product display area, Gokan Elpolat, a businessman from Turkey, looked at the level, then tried the laser level, and finalized five new products on the spot.
Wang Wenle, business manager of Mailian Africa, immediately connected with production-end enterprises in Taizhou, Chongqing, and Tianjin through the digital intelligence platform to help complete the “three handholdings.”
Murat, from Kazakhstan, has set foot in Mailian Company for the 15th time this year.
Murat’s company is the largest agent of CROWN power tools in Kazakhstan and is now transforming into a local service provider.
This time he selected many new products, and also had in-depth discussions on cooperation with Mailian Company to build an industrial park and an exhibition hall for the Central Asia Regional Service Center Industrial Belt Product Selection Center.
Liu Qing, the cluster brand manager in the Russian-speaking area, was surrounded by people, including an uninvited Anhui business owner.
He introduced that his company had been OEM for a well-known German brand for many years. As the international economic environment changed, orders declined.
After learning that there was a Vein Chain platform, a group of three of them came to dock with it, hoping to board the Vein Chain ship and sail out to sea.
The relevant person in charge of Mailian Company said that before the opening of the Canton Fair, holding the “Tiantian Mai Fair” has become the group’s practice in the past three years.
This offline “Tiantianmai Fair” attracted buyers from 23 countries and regions including Kazakhstan, Belarus, and Poland, as well as 53 hardware tool manufacturers from all over the country.
In two days, 12 intended orders were reached, totaling 50 million yuan.
