In 2025, the total foreign trade import and export volume of Weifang Linqu County will reach 9.3 billion yuan, and 25 new foreign trade entities will be cultivated throughout the year.
From January to April 2026, the county’s foreign trade import and export volume will reach 3.35 billion yuan again, and the overseas market territory continues to expand.
Groups of steadily growing data outline a solid trajectory for this inland county to proactively open up to the outside world and tap into the global market.
The confidence of Linqu Foreign Trade comes not only from the global layout of industry leaders such as Wosai New Materials and Kelesi New Materials, but also from a large number of small and medium-sized enterprises that have taken root in the town and are deeply involved in subdivided tracks.
In Xinzhai Street, local enterprises such as Shandong Qiyue Group, Weifang Hernt Building Materials, and Shandong Yanglin Metal Technology, although they do not have industry scale advantages, have steadily seized overseas market segments through continuous innovation, precise breakthroughs, and deep expertise. They have become a new force in the growth of foreign trade in Linqu Town. They also vividly explain the county’s new foreign trade development pattern of “leading leaders, small and medium-sized breakthroughs, and cluster efforts.”
In the production workshop of Shandong Qiyue Group, 18 stroller production lines are operating at full capacity, and batches of stroller products with “Made in China” stamped on them are ready to be shipped to all parts of the world.
As a key domestic children’s bicycle manufacturing enterprise, Qiyue Group has an annual output of 4 million children’s bicycles, and its products are sold in more than 100 countries and regions around the world. In the U.S. imported children’s bicycle market, one in every 10 children’s bicycles is produced by this company, and the product export rate is as high as 95%.
“The workshop is currently working hard to produce 100,000 Minnie electric vehicles for export to the United States. This product has gone through four iterations and upgrades, and the market popularity continues unabated. Currently, overseas orders have been scheduled until July.” Sun Zhaoxia, deputy general manager of Shandong Qiyue Group, said.
Having been deeply involved in the children’s bicycle industry for 40 years, the company has sold a total of 50 million children’s bicycles, and its foreign trade business has been growing steadily all year round.
In the face of increasingly fierce international competition, companies have taken the initiative to step out of low-price incursions and do not rely on scale to win. Instead, they have consolidated overseas markets with continuous innovation, customized services, and strict quality control.
Sun Zhaoxia told reporters, “We invest 5% of our funds in research and development every year to promote product iteration, optimize overseas models, adhere to diversified market layout, and promote customized export services. Currently, OEM customization business accounts for 50% of the company’s total exports.” Relying on sustained and stable investment in R&D, the company has the ability to quickly respond to overseas markets for customized development, and can carry out special upgrades according to different national safety standards and consumer needs.
At the same time, the company has established an intelligent quality control system that can control the entire process, from raw material screening, intelligent welding to finished product testing, to ensure the stable quality of export products.
In 2025, the company will iteratively launch more than 40 new products. The independently developed baby stroller received a good response at the Canton Fair, and is currently working with large overseas supermarkets to expand new channels.
With its mature R&D system and export experience, the company has taken advantage of the trend to open up new tracks. Relying on its original advantages in intelligent manufacturing and quality control, it has deployed in the field of elderly scooters, quickly adapted to Japanese market access standards and consumption characteristics, successfully opened up the Japanese market, and formed a new increase in foreign trade.
If Qiyue Group is expanding its overseas incremental space through product iteration, Weifang Hernt Building Materials Co., Ltd. is deeply involved in subdivided areas and has embarked on a professional path to overseas markets that is “small but refined, refined but strong”.
The company abandoned homogeneous scale competition and focused on the main business of metal guardrails. It built a three-story three-dimensional factory building in a 22-acre factory area and established a closed-loop production line integrating production, spraying, and warehousing.
The product’s CNC can complete 9.8 meters of building material cutting per minute, with a cutting accuracy of 0.05 mm. The level of refined production ranks at the forefront of the industry.
With its precise standard adaptation capabilities and excellent product quality, the company’s products are exported to Australia, New Zealand and other countries.
“Our intelligent production line can adapt to the quality standards of different countries and regions around the world. It can not only meet the high-end quality requirements of Europe and the United States, but also adapt to the special climate requirements of South America.” said Chen Jiasheng, general manager of Weifang Hernt Building Materials Co., Ltd.
According to reports, intelligent upgrades have reduced enterprise production costs by 30% and increased delivery efficiency by 50%.
In 2025, relying on Linqu County’s 20 million yuan special fund support for technological transformation and the empowerment of the “Thousands of Enterprises Going Global·Lumao Global” platform, the company’s export volume exceeded 53.1 million yuan, a year-on-year increase of 23.5%, and the core competitiveness of the segmented tracks continued to improve.
Shandong Yanglin Metal Technology Co., Ltd. empowers innovative development with technological transformation, deeply explores the field of high-end curtain wall aluminum veneer, and takes the path of large-scale and high-end overseas development.
At present, the company is working hard to process the order of 4,000 square meters of high-cabinet aluminum veneer to be sent to Belgium, and it is expected to be delivered by the end of next month.
Relying on excellent product quality and standardized production system, the company’s aluminum products are widely adapted to international high-end engineering needs and are exported to many countries and regions such as Central Asia and the United States.
In order to release production capacity advantages and expand overseas incremental markets, companies continue to increase technological innovation and upgrades.
“In May this year, the company put into operation a new intelligent production workshop for aluminum composite panels, doubling its overall production capacity. Relying on production capacity upgrades and new product iterations, we have reached a preliminary cooperation intention with customers in Uzbekistan. The new product line will further deepen the high-end building materials market in Central Asia.” said Zhang Yanfang, foreign trade sales manager of Shandong Yanglin Metal Technology.
For small and medium-sized enterprises in the town to go global against the trend and break out of the encirclement, they cannot do without the precise empowerment of local streets.
In view of the pain points of small and medium-sized foreign trade enterprises in the area such as difficulty in expanding channels, slow transformation speed, and weak online operations, in March this year, Xinzhai Street accurately met the needs of enterprises, invited professional cross-border e-commerce teams to teach, and carried out customized training based on the industrial attributes and product characteristics of enterprises to accurately match the needs of enterprises for online market expansion. The training covered 25 enterprises, effectively improving the cross-border e-commerce operation capabilities of enterprises in the area, and opening up a new online path for the development of the town’s foreign trade cluster.
The three companies have different tracks and development paths, but they have the same growth code: breaking through innovation, empowering through transformation, and expanding the market through hard work.
Enterprises take the initiative to seek change and deepen their main business, the government implements precise policies and provides forward services, and the government and enterprises work in both directions to help a group of small and medium-sized foreign trade enterprises in Linqu gain a foothold in the global market and grow steadily.
It is reported that from January to April, Xinzhai Street alone achieved a foreign trade export volume of 190 million yuan.
The vivid practice of small and medium-sized enterprises in Xinzhai Subdistrict going overseas as a team and growing against the trend is a vivid epitome of the breakthrough of Linqu Town’s foreign trade cluster.
In 2025, Linqu will continue to optimize the foreign trade business environment and lay a solid foundation for enterprises to develop overseas.
The county has implemented a “double guarantee” mechanism for the top 50 key foreign trade companies in import and export, paying close attention to key links such as customs declaration, foreign exchange settlement, and logistics. It has linked up with customs, foreign exchange administration and other departments to solve development bottlenecks, and has solved more than 40 practical problems of enterprises.
We will continue to release policy dividends, strive for more than 2.4 million yuan in special funds for foreign economic and trade development at all levels, and provide free export credit insurance for 96 small, medium and micro enterprises to build a solid defense line for enterprises going overseas.
Focusing on the pain points for enterprises to expand overseas, the county has implemented the “Thousands of Enterprises and Hundreds of Exhibitions” overseas market development plan, and is the first in the city to establish a county-level enterprise “going global” association to comprehensively ensure that enterprises participate in exhibitions and expand markets, connect with overseas resources, and accurately solve the problems of overseas development.
A series of hard-core measures have been implemented and have achieved results, continuing to promote the iterative upgrade from “Linqu Manufacturing” to “Linqu Intelligent Manufacturing”.
