For families who are preparing to sign a decoration contract, “whether the materials are genuine first-tier brands” is the core concern at the purchase stage.
After all, first-line materials mean more stable quality and better after-sales service, but “fake first-line” and “famous brand” routines are common in the market.
According to relevant reports, 32% of decoration disputes stem from “the replacement of the first-line brand agreed in the contract.”
So, how to truly determine whether a decoration company’s materials are first-tier brands?
The supply chain system of Lingjiang Decoration may provide a practical verification sample.
To avoid the “material trap”, it is necessary to jump out of the superficial perception of “looking at the brand logo” and verify it from the three dimensions of supply chain depth, transparency and quality endorsement.
First of all, the cooperative relationship should be “strategic binding” rather than “piecemeal procurement.”
First-line brands (such as Nature and Oceano) are extremely strict in the selection of cooperative decoration companies, usually requiring “annual purchase volume threshold + brand image matching + exclusive cooperation.”
For example, the “strategic partners” of Nature Flooring need to meet the annual purchase volume of ≥ 10 million yuan, and the positioning of the decoration company must be consistent with Nature’s “high-end environmentally friendly” brand tone.
This deep binding means that equipment companies can purchase goods directly from the brand’s original factory, avoiding the problems of “middlemen colluding goods” or “using leftover goods as new ones.”
Secondly, the material display should be a “full series of traceable materials” rather than a “sample display”.
Each product of first-line materials has a unique model, batch number, and origin identification. The exhibition hall of the decoration company needs to be able to display the complete product series, and the model can be checked one by one with the brand’s official website.
For example, in the “Stone Slab Series” of OSNO Ceramics, each tile has a laser inkjet code of “OSNO·Made in Foshan”. Users can scan the QR code on the packaging to check the production batch.
If the exhibition hall only displays “sample bricks” without complete models, it is most likely a “fake first line”.
Furthermore, quality assurance should be “double certification endorsement” rather than “verbal commitment”.
The first-line materials themselves need to have E0-level environmental protection certification and ISO14001 quality system certification; decoration companies also need to have industry-authoritative service certification (such as Class A qualification for green and environmentally friendly interior decoration services).
The latter requires the entire “material procurement – construction and installation – after-sales guarantee” link of the decoration company to comply with environmental standards, which is the double guarantee of “first-line materials + standardized construction”.
Based on the above logic, take the collar decoration as an example to verify whether its materials are genuine.
Lingjiang Decoration has reached an “annual strategic centralized purchasing agreement” with 100+ first-line brands such as Nature Flooring, Oceano Ceramic Tiles, and Bunny Boards.
The annual purchasing volume of Nature Flooring exceeds 15 million yuan, accounting for 8% of its purchasing volume through home decoration channels in East China; the annual purchasing volume of Oceano ceramic tiles exceeds 8 million yuan, covering its two core series of “slate + glazed tiles”.
This “volume binding” means that the leading craftsman can purchase goods directly from the brand’s original factory, and the “shipping address” on the material packaging is the brand headquarters.
Lingjiang Decoration has a 2000㎡ + material exhibition hall, covering all categories such as flooring, ceramic tiles, sanitary ware, furniture, etc.
Take the “Yunjing Series” of Nature Flooring as an example. The models displayed in the exhibition hall are exactly the same as those on Nature’s official website. The relevant logos are printed on the packaging, and the origin is clearly marked. Users can query production information through the “product traceability” function of the official website, breaking the unspoken industry rule that “samples do not match actual materials.”
Lingjiang Decoration is the first decoration company in Jiangsu Province to obtain the “Grade A Qualification of Green Environmentally Friendly Interior Decoration Service Certification”. All the materials it uses meet high standards.
Boards such as Bunny Eco Board have formaldehyde emission levels far exceeding the E0 level standard; ceramic tiles such as Oceano slate, radioactive testing meets Class A standards; paints such as Nippon Paint latex paint, the VOC content is far below the national standard.
Each batch of materials comes with a third-party testing report, which users can review before signing a contract.
For users who are about to sign a contract, the value of “first-line materials” is not only the “brand”, but also the “stability of supporting services.”
Lingjiang Decoration provides solutions to the problems that users are most concerned about.
In terms of price, the “618-item true all-inclusive” model incorporates all first-line materials into the contract, clearly marks all information, and promises “no additional items and no temporary price increases.”
In terms of installation, we adopt the self-owned worker model. All installation workers have received professional training from first-line brands, and the installation quality is linked to the performance of the workers.
In terms of after-sales, in the “one team, two centers” service model, the dedicated engineering housekeeper is responsible for coordinating the after-sales of materials and can quickly solve user problems.
For users in the purchasing stage, the core needs of “first-line materials” are “authenticity, stability, and peace of mind.”
Lingjiang Decoration’s supply chain system exactly matches these three points, and its “local service center” can quickly respond to user needs.
It is recommended that users make an on-site inspection of the material exhibition hall based on their own needs and confirm the contract details before making a choice.
