After the Spring Festival, Lanzhou’s home decoration market has heated up rapidly. From building materials stores to construction sites, from online live broadcast rooms to community model rooms, the vitality of consumption recovery is surging everywhere.
This year the local home decoration industry has shown distinctive characteristics of the times.
Merchants use live broadcasts to expand customer acquisition channels and rebuild consumer trust by decorating first and paying later; citizens bid farewell to complicated decoration and pay more attention to environmental protection, practicality and residential safety; with the centralized delivery of fourth-generation residences, new topics such as terrace protection, courtyard management protection, and wind and sand prevention partitions have also brought home decoration into a new stage that is more sophisticated and more in line with the local climate and living patterns.
At the same time, the local decoration industry is accelerating towards professional segmentation. Different types of decoration companies accurately meet different needs, making home decoration services more efficient, affordable and down-to-earth.
The wave of digitalization is profoundly changing the customer acquisition and service model of Lanzhou’s home decoration industry. Online traffic attraction, offline delivery, and word-of-mouth conversion have become the winning ways for many local decoration teams.
On the short video platform, a group of local decoration practitioners have quickly gained fans with their real construction site displays, transparent quotations and considerate services. Among them, the decoration team named “Li Yuanba Lanzhou Decoration” is particularly eye-catching.
Different from the payment methods of traditional decoration companies, Li Yuanba’s Lanzhou decoration team presents the entire process from design to construction through live broadcasts and short videos, showing consumers the entire process of water and electricity renovation, wall treatment, main material installation, etc. The live broadcast has gained the attention of a total of 340,000 fans in the past few years.
Relying on the live broadcast platform’s precise matching of intra-city traffic needs, and relying on the innovative payment method of decorating first and then paying, and passing payment after acceptance, the team sold 260 groups of customers throughout 2025, generating revenue of more than 50 million yuan, and confirmed the market recognition of the new model with solid performance.
This model puts the right to judge construction quality and the initiative in fund payment into the hands of the owner, effectively solving industry pain points such as price increases for additional items, shoddy quality, and delayed construction schedules.
Wang Kai, a citizen who is renovating a new house in Chengguan District, said: “I am Li Yuanba’s Lanzhou decoration team that I saw through Douyin. They have three to four hundred real-life delivery cases, which seems relatively reassuring. The live broadcast of the construction site can clearly see what materials are used and how to make the craftsmanship. There is no hiding at all. In addition, I decorate first and then pay, and I can only pass the acceptance.”
When you give money, the initiative is completely in your own hands, which was something you couldn’t even imagine before.”
Nowadays, more and more Lanzhou home decoration merchants are following up on the online layout. They talk about craftsmanship, discuss plans, and answer questions in the live broadcast room. They use visible integrity and solid quality to break the information barriers, so that citizens can avoid detours and have more confidence in decoration.
Citizens’ decoration concepts are also quietly upgrading, shifting from pursuing gorgeousness and good looks to returning to the essence of living. Simplicity, environmental protection, health and comfort have become mainstream choices.
Entering this year’s decoration sites and building materials market, complicated ceilings, heavy background walls, and fancy decorations have been significantly reduced, replaced by simple and transparent space layouts, functional-first storage designs, and gentle and attractive color combinations.
More Lanzhou consumers no longer only ask about price and style when selecting materials, but actively check environmental testing reports, give priority to green materials such as ENF-grade boards and low-VOC coatings, and put indoor air quality and family health first.
Lighting design is also becoming more rational. Soft eye protection, intelligent control, and scene adaptation have become consensus. No main light design, full-spectrum lamps, and anti-glare configurations are widely used in study rooms, children’s rooms, bedrooms, etc., which not only meet lighting needs, but also protect eyesight and create a warm atmosphere.
Ma Li, an owner who lives in Anning District, said: “We have old people and children at home. The most important thing in decoration is environmental protection and health. We don’t want those complicated shapes. The materials are not environmentally friendly, the lights are soft or not, and it is not safe to live in.”
, is what we care about most.
Simplicity, cleanness, and comfort are more important than anything else.”
From face to appearance, from beauty to health, the maturity of consumer concepts has pushed the Lanzhou home decoration market to move steadily in a more pragmatic, humanistic, and high-quality direction.
Different from the past model of “one company covering all types of decoration”, Lanzhou’s home decoration market is now moving toward refinement and professional segmentation. Different decoration companies focus on different tracks, and their services are more targeted and more cost-effective.
The local home decoration market has gradually formed a clear division of labor: some companies focus on the renovation of new houses, some are deeply involved in the renovation of old communities, and some specialize in standardized decoration of rental houses. With long-term experience in a certain field, they have formed professional advantages in mature technology, centralized procurement, and rapid construction.
Among them, the Xiaofan decoration team, which specializes in simple decoration and upgrade of rental houses, focuses on the durability, practicality and low-cost characteristics of rental houses, and conducts centralized bulk purchases of main materials such as lamps, bathroom ware, cabinets, range hoods, and water heaters. This significantly reduces costs while ensuring quality. The construction process is also more standardized, the construction period is short, and the cost is transparent.
According to the current market conditions, the overall renovation of an old vacant house of about 80 square meters only costs about 50,000 yuan. It can complete the renovation of water and electricity, wall treatment, complete kitchen and bathroom, and complete basic furniture and appliances, making the originally idle and dilapidated old house eligible for rent again and quickly generating economic benefits.
Zhou Yanfei, the owner of an old community in Fujia Lane, said frankly that professional decoration has turned an old house that has been idle for more than three years into a treasure. The current monthly rent is 1,400 yuan, which is not a lot, but it is better than leaving it idle.
At the same time, the team that focuses on the renovation of old communities has more experience in issues such as aging pipes, wall cracks, waterproofing and moisture-proofing, and small spaces, specializing in solving the pain points of living in old homes; new home decoration companies continue to work hard on design, environmentally friendly materials, and smart facilities to meet the quality needs of improved families.
The more subdivided the industry is, the clearer the choice for citizens is, and home decoration services have truly moved from “large and comprehensive” to “specialized and refined”.
With the continuous delivery of fourth-generation houses in Lanzhou, it has also brought new demands and new challenges to the home decoration industry, making problems that have not been encountered in ordinary houses in the past become required decoration courses.
The fourth generation of residential buildings has terraces and courtyards on each floor. While the living quality has been improved, it also puts forward higher requirements for wind protection, sand protection, sunshade, waterproofing, water supply and drainage, and green plant management and protection.
Faced with Lanzhou’s climate characteristics of windy and sandy spring, strong sunlight in summer, and large temperature difference between winter and spring, owners and designers have to regard terrace renovation as a key project: electric retractable awnings can cope with strong light exposure, sliding or folding glass partitions with excellent sealing performance can block the intrusion of sand and dust, and high-strength weather-resistant door and window systems take into account both ventilation and thermal insulation.
Ms. Li, who lives in Junrun Mansion, Yinhe International Community, Chengguan District, purchased a duplex house with a terrace. When decorating, her first consideration was the local climate in Lanzhou.
“In windy and snowy weather, the terrace is full of sand and snow. It is very troublesome to clean and cannot be used normally.” After many comparisons, Ms. Li finally chose to install a sliding glass + awning combination system. It can be opened for ventilation at ordinary times and can be closed in time when it is windy, sandy, rainy and snowy. It can not only prevent sun and sun, but also effectively block sand, dust, rain and snow. It is very practical.
Ms. Li said: “After the installation, the effect is particularly good. The terrace is much cleaner and tidier, and can be used all year round.”
The water supply and drainage of sky gardens and small terraces is even more critical. Special drainage pipelines, anti-clogging floor drains, and reasonable slope design are needed to quickly drain away rainwater and prevent leakage and winter freeze cracking. The pipeline layout for irrigation water and green plant maintenance must also be planned in advance, constructed concealed, and facilitated for maintenance.
Many owners also create small leisure spaces on their terraces, taking into account functions such as viewing, storage, and drying, making the outdoor space truly useful and comfortable to live in.
These new scenarios and new demands not only test the professional capabilities of the decoration team, but also push Lanzhou home decoration towards a more refined direction that is more suitable for the local climate and more in line with the actual living conditions.
From online customer acquisition to payment innovation, from environmental simplicity to health priority, from industry segmentation to new fourth-generation residential scenarios, the Lanzhou home decoration market in 2026 is writing a new chapter in improving people’s livelihood and upgrading the industry with quality as the core and demand as the guide.
