In an era of increasingly fierce business competition, Juran Smart Home (000785) is actively taking a series of measures to promote the steady recovery of operating quality and profitability.
On June 16, Juran Smart Home provided detailed responses to investors’ concerns on the investor relations platform.
Investors have raised two key questions. One is, given the company’s current situation, what means will be used to increase revenue and profits in the future; the other is whether real estate will continue to decline in value this year.
Actually Zhijia gave a comprehensive and targeted reply.
First of all, the company continues to deepen its main home furnishing business and promotes strategic upgrades around “digital intelligence, scenario-based, globalization, and sustainable development”.
The “1 + 6 Heart Service System” is proposed to promote service upgrades. This move will build a deeper industry moat and stabilize the income from home store leasing and management business.
At the same time, the company resolutely optimizes or adjusts the home furnishing stores with negative cash flow and profit to improve the overall operating quality of the store.
Secondly, the smart terminal equipment sales business will further seize policy opportunities and strengthen policy docking and terminal implementation.
Online, we focus on real-time retail business to improve contract fulfillment efficiency and user experience, thereby continuing to expand sales; offline, we increase the sales share of high-gross-margin retail business by optimizing store layout.
Furthermore, consolidate the second growth curve of shopping malls.
The company improves consumer appeal through business format adjustments and brand upgrades, and utilizes a deeply integrated online and offline marketing system and IPs such as self-operated aquariums and sports parks to enrich the layout of shopping malls.
This can not only increase customer flow, but also drive merchant sales, thereby increasing the company’s revenue and profits.
In addition, the company has adjusted its chain development model, focusing on chain model innovation with an output system and brand management.
On the one hand, we continue to promote new franchise stores, on the other hand, we strengthen franchise store training, improve the quality of franchise store management, and increase the company’s franchise business income and profits.
For the department store and supermarket business, we focus on the membership business model in marketing, and increase consumer activity through membership activities and other forms; in management, we optimize the commodity and supply chain structure, continue to introduce emerging categories, and improve customer consumption experience through brand replacement and upgrades to achieve continuous growth in revenue and profits.
Finally, the company adjusted its organizational structure and adopted a flat management model to ensure efficient implementation of strategy and execution; through refined management of expenses, it further improved the efficiency of use of sales expenses, administrative expenses, financial expenses and other expenses, and increased the company’s net profit.
In short, Juran Smart Home has adopted various measures to improve its operating capabilities and profitability and occupy a more favorable position in the market.
The effectiveness of these measures deserves our continued attention.
