The recommendations of Jining City’s “15th Five-Year Plan” propose that efforts should be made to optimize the opening-up pattern and create a new high-level opening-up area.
Facing the complex and severe international market environment, enterprises across Jining relied on their own efforts and the support of the government’s enterprise-friendly policies to usher in a “good start” in the new year.
At the beginning of the new year, the Shandong Jianhua Zhongxing glove production workshop was busy, and workers were busy rushing to make a batch of export glove orders.
Zhang Yanli, director of the chain factory of Shandong Jianhua Zhongxing Gloves Co., Ltd., said: “We are currently producing more than 400,000 pairs of sun protection gloves for orders from European customers, and they need to be delivered at the end of February. Our sun protection gloves are breathable, non-slip, quick-drying, elastic, and not stuffy when worn for a long time, so they are favored by European customers.”
As a leading enterprise in the glove industry in Jiaxiang County, Jianhua Zhongxing has been deeply involved in product development and manufacturing in the field of ski gloves.
In recent years, faced with the complex and severe international market environment, the pressure on enterprises to export has increased sharply.
In response to this situation, the local government has adopted a number of policies and measures to help enterprises stabilize and rebound their foreign trade exports, focusing on “stabilizing foreign trade, strengthening entities, and expanding markets.”
Wang Zhe, deputy director of the Jiaxiang County Commerce Bureau, said: “More than 30 companies have been organized to participate in domestic and overseas exhibitions such as the Munich Sporting Goods Exhibition and the Canton Fair. We have cooperated with customs, foreign exchange, taxation and other departments to carry out ‘customs-enterprise face-to-face’ and other enterprise assistance activities, and held multiple cross-border e-commerce and
Digital trade special training has covered more than 120 companies.
At the same time, the Jiaxiang Ski Gloves Cross-border E-commerce Specialty Industry Belt Workstation has been established to help the rapid development of new foreign trade formats.”
A series of practical and effective assistance measures have given companies “reassurance.”
Jianhua Zhongxing has further expanded its product categories and designed and developed a variety of glove products such as cycling and sun protection around non-ski glove categories. It has successfully entered the European and American markets and enhanced the company’s international market competitiveness.
In 2025, the company will export more than 4 million pairs of gloves, with sales reaching US$15 million, an increase of 11.11% over the same period last year.
Chen Jianhua, Chairman of Shandong Jianhua Zhongxing Gloves Co., Ltd., said with confidence: “In the new year, our entire team is full of confidence in the future. We have developed many large or medium-sized customers, especially some customers who like mid-to-high-end orders. They have found us. This year
We will be able to enter peak season production in late January. Currently, there are nearly 300,000 pairs of high-end ski gloves (orders), 150,000 pairs (orders) of lithium battery heating gloves, and more than 200,000 pairs (orders) of high-end waterproof gloves.
It should be said that we can definitely achieve a good start in the first quarter.”
Shandong Lipai Machinery, located in Jining High-tech Zone, is a full industry chain service provider of engineering machinery integrating R&D and design, intelligent manufacturing, and sales services.
Walking into the company’s production base, 12 intelligent production lines are operating at full capacity. After assembly, debugging, testing and other processes, these construction machinery will soon be sent to overseas markets.
Gao Xuan, sales manager of Shandong Lipai Machinery Group, said: “At this stage, we mainly sell 6 brands and models overseas. Through the combination of cross-border e-commerce and overseas warehouses, the (annual) shipment volume has reached nearly 30,000 units, with an output value of nearly 900 million yuan, a year-on-year growth of 83%.”
In recent years, as the scale of operations has gradually expanded, companies have actively planned to expand the international market, but have encountered trade barriers, lack of channels and other problems.
With the support of the commerce department, the company targeted the markets of the “One Belt and One Road” countries and used the optimization of customized product parameters as a breakthrough to successfully break the bottleneck of mechanical equipment’s “acclimatization” and promote “Lippai Manufacturing” to take root firmly in emerging markets such as Southeast Asia and the Middle East.
The output value of foreign trade has soared from less than 100 million yuan in 2019 to 800 million yuan in 2025.
Gao Shengtao, deputy general manager of Shandong Lipai Machinery Group, said: “Set up a foreign trade pioneer team and lead a business team to be responsible for the entire process from customer development, demand docking, order negotiation, to delivery and fulfillment.”
Today, Lipai Machinery has established a complete sales network in more than 120 countries and regions around the world, and has received thousands of global buyers.
However, as global trade uncertainty increases, offline exhibitions are subject to greater fluctuations due to multiple factors. Enterprises have broken through time and space constraints and built a new development model of “online traffic and offline transactions”.
Hou Dianbo, leader of the e-commerce team of Shandong Lipai Machinery Group, said: “We proactively work with Alibaba International Station, Amazon and other leading cross-border platforms to tailor multi-lingual product display pages based on the language habits and consumption characteristics of different markets to make products more accessible.
You can speak for yourself;
simultaneously open live ordering and 24-hour cross-border service channels to ensure that customers can consult at any time.”
Relying on the refined operations and unremitting efforts of the e-commerce team, the company has currently received more than 200 million yuan in online orders, and its sales have jumped significantly.
Gao Shengtao, deputy general manager of Shandong Lipai Machinery Group, emphasized: “While continuing to delve into the global market, we will focus on expanding emerging markets along the ‘Belt and Road’ to enhance the core competitiveness of our products and help companies achieve higher-quality development.”
