In the cross-border e-commerce industry, there are many difficulties.
On one side are Taobao merchants with abundant traffic and perfect services, but they are struggling to find a stable and trustworthy supply chain for authentic products. The selection of products is like “opening a blind box” for fear of accidentally hurting the trust of users; on the other side are overseas brands that have high-quality goods. They have no product capabilities, but because they are unfamiliar with the domestic e-commerce ecosystem, they cannot find accurate sales channels, and they watch good goods pile up in warehouses.
The Jingya platform has quietly paved a “cross-border highway” to solve this problem in the past seven years.
Its GMV has exceeded 10 billion for three consecutive years, serving more than 30 million consumers, attracting 7,000+ brands and merchants, and holding multiple offline “supply and marketing matching meetings” every year, allowing both supply and demand parties to truly “face to face, hand in hand.”
At the 2026 Whale Bud & Taobao Global Shopping Sixth Merchant Conference and Supply and Marketing Matchmaking Meeting that just concluded successfully, many Whale Bud sellers lamented, “In the past, we took good products and found anchors and promoters one by one, which was extremely inefficient. But here, we can meet dozens of accurate Taobao merchants in one day, saving a lot of time and trial and error costs.” Many Whale Bud sellers even finalized annual cooperation plans on the spot.
Jingya was founded seven years ago and was formerly known as “Taobao Distribution” launched in 2019. Its original intention was to break the “information gap” between overseas sellers and Taobao merchants.
It allows sellers to find suitable product sales channels with one click, and Taobao merchants can compare prices and goods online with multiple parties, and can also evaluate and trace the whale bud sellers they have cooperated with.
At present, Jingya has become one of the largest cross-border product matching platforms in China. In 2025, the total number of products sold will be 50 million +, and 30 million + consumers will place orders on the Jingya platform.
Jingya has truly realized intelligent matching of supply and demand driven by AI, allowing merchants to bid farewell to the era of “blind selection”.
It can be based on big data analysis, combine product attributes and merchant portraits, and achieve accurate recommendations on both supply and demand ends driven by AI.
Take the Whale Bud seller Shuiyang as an example. After joining the Whale Bud platform, through online and offline matchmaking meetings, the store establishment cycle was shortened by more than half from about one month.
Shuiyang Hot Products achieved sales of 40,000+ through multi-store sales, and the brand’s overall sales increased by 50%. Less than two months after it was launched, the brand ushered in its first GMV explosive point.
The key to why Whale Bud can grow businesses is that it accurately understands the core pain points of different roles and provides systematic solutions.
For whale bud sellers, whale bud is the “fast lane” for overseas brands to enter China.
Whale Bud has opened up Taobao’s omni-channel resources and established ongoing cooperative relationships with many leading live broadcast rooms. Through Whale Bud, overseas brands can enter core fields such as tens of billions of subsidies, Taobao live broadcasts, Taobao flash sales, Taoke, and gold coins.
At the same time, Jingya also provides full-link operation services, allowing sellers to settle in with “worry-free” and guaranteed authenticity and trust endorsement.
For Taobao merchants and anchors, whale buds are a “stabilizer” of genuine supply.
Selection of products in Jingya is flexible and simple, while ensuring authenticity and reducing financial and warehousing pressure.
The platform supports a variety of flexible cooperation models to adapt to different merchant needs, and has established a full-link authenticity guarantee.
2026 is still the growth window period for Whale Bud.
In terms of market, China’s cross-border import market is far from hitting its ceiling. In the first three quarters of 2025, my country’s cross-border e-commerce imports totaled 425.54 billion yuan, a year-on-year increase of 5.9%, and 2,415 new overseas brands opened their first stores on Tmall International.
In terms of infrastructure, Whale Ya has established a mature support system. Relying on Cainiao’s global warehouse network, it has more than 100 bonded warehouses in more than 40 domestic cities and has deployed more than 40 overseas warehouses in 15 countries and regions around the world.
In terms of support, Jingya continues to reduce the pressure on Jingya sellers and Taobao merchants through various support strategies. The platform is making every effort to help merchants prepare for 618, clearly releasing a positive signal of “supporting high-quality sellers.”
Wingya has proven its value as a “full-link digital independent operation platform” with GMV exceeding 10 billion for three consecutive years.
Now, Whale Bud is recruiting investment from both ends simultaneously.
The supply side looks for brands or domestic general agents with cross-border supply; the demand side recruits Taobao merchants with cross-border sales capabilities, especially global shopping stores with private domain traffic.
The investment categories cover a wide range of categories, and the mainstream categories include health care, maternal and infant, clothing, and beauty, as well as high-growth categories and potential categories such as outdoor, pet food, jewelry, and foreign wine.
If you are looking for new growth momentum, now is the best time to join Whale Bud.
