On October 21, JD Hardware City, China’s leading one-stop intelligent procurement service platform for industrial products, released this year’s JD 11.11 phased battle report. Its self-operated warehousing business continues to experience rapid growth.
The transaction volume of approximately 200 industrial product categories and nearly a thousand brands doubled. The transaction volume of JD Gongpinhui, a one-stop professional procurement platform for small and medium-sized enterprises, increased by 113% year-on-year. The order volume of JD Hardware City’s first offline store in the country increased by 5.86 times compared with daily levels.
These eye-catching data further consolidate JD Industrial’s leading position in the digital intelligent procurement service market.
From October 9th to October 20th, when Jingdong 11.11 had a good start, all major categories of Jingdong Hardware City achieved rapid growth.
Categories closely related to industrial production such as components, lighting fluids, power tools, instrumentation, security and fire protection, electromechanical machinery and hand tools are leading the growth rate.
Self-operated warehousing industrial products led the growth, and the self-operated warehousing turnover of about 200 sub-categories doubled. Among them, 50 sub-categories such as household fasteners, pneumatic mixers, industrial coatings, security detection equipment, monitoring storage, hand tool sets, distribution boxes/circuit breakers, and power transformers increased by more than 10 times year-on-year.
During 11.11, the transaction volume of “Jingdong Gongpinhui”, a one-stop professional procurement platform for small and medium-sized enterprise users, increased by 113% year-on-year.
In response to the cyclical and planned industrial product procurement needs of small and medium-sized industrial enterprises, Jingdong Industrial Products Exchange is based on “stable low prices and guaranteed spot supply” and relies on the industry’s first-hand resources formed by years of deep cultivation in the industrial products industry. It covers all areas of industrial product procurement and provides small and medium-sized enterprises with a “professional, cheap, fast delivery” procurement experience.
The country’s first offline store and Jingdong Industrial Products Supply Chain Innovation Service Center located in Jingdong Intelligent Industrial Park in Kunshan, Jiangsu Province performed outstandingly during this year’s 11.11 period.
The average daily passenger flow increased by 66% compared with the daily level, and the order volume of the new integrated service model of “efficient online ordering + offline instant service” increased by 5.86 times compared with the daily level, creating an efficient purchasing experience for industrial products of “front store and back warehouse, and immediate purchase when needed” for enterprises in the park.
JD.com 11.11 has become a stage for many industrial product brands to achieve rapid growth.
Since JD.com’s 11.11 launch on October 9, nearly 1,000 industrial product brands have doubled their transaction volume through self-operated warehousing cooperation with JD Industrial.
The growth in performance has made more and more brands realize the value of JD.com 11.11. Dozens of leading power tool brands such as Dongcheng, Dayou, and Delixi Electric have joined forces with JD.com Hardware City to launch the “No need to wait for spot goods, double the compensation if you buy expensive” campaign to release quality, price and service commitments.
Industrial belt factories have also opened new growth channels through JD Hardware City.
While promoting the self-operated warehousing cooperation of high-quality industrial product brands, JD Hardware City also deeply cultivates the brand store matrix and industrial belt halls, bringing more growth opportunities to the majority of industrial product merchants and industrial belt enterprises.
This year’s JD.com 11.11, companies from industrial product industry belts such as Yueqing, Wenling, Yongkang, Wuyi in Zhejiang, Dongguan, Foshan, Shandong, Linyi in Shandong, and Yongnian in Hebei have achieved rapid growth in transaction volume at Jingdong Hardware City.
Price transparency and stability have become core considerations in purchasing decisions for enterprises and individual users.
On this year’s JD 11.11, JD Hardware City, on the basis of the official 15% direct discount, also regularly issues large coupons such as 100 off for 999 yuan, 50 off for 499 yuan, and 30 off for 299 yuan on core categories such as hardware tools, instruments, security and fire protection, and processing consumables, continuing to create a “buy hardware on JD.com”
The user mentality of “good and cheap” comprehensively helps the majority of small and medium-sized enterprises and professional users purchase production necessities at more realistic prices, helping customers win the final battle of annual production.
In terms of services, JD.com uses a professional and reliable self-operated supply chain to provide genuine goods with rich categories, stable prices and excellent quality through the “Jingcang-Jingdelivery” service. It relies on JD.com’s logistics network to achieve rapid distribution, with accurate and timely delivery in Beijing.
Efficient and flexible delivery delivery models such as delivery within 1 hour, delivery within 1 hour, delivery within 48 hours, and delivery within 72 hours meet the needs of industrial enterprises and users for multi-scenario procurement, emergency response, and guaranteed supply, continuously improve distribution efficiency, and comprehensively update the contract performance efficiency and service model of China’s industrial product supply chain.
Industry experts said that the trend of online, centralized and intelligent industrial product procurement is becoming more and more obvious on this 11.11. An industry change is quietly underway. JD Hardware City will further consolidate its leading position in the digital and intelligent procurement service market for industrial products on 11.11 this year. Relying on JD.com’s industrial digital-physical integrated industrial supply chain technology and service capabilities, it will continue to create an incremental field for the sustainable development of China’s industrial products industry and user procurement cost reduction and efficiency improvement.
