“The production end and the market end are separated by a river.” This is the impression of Gui Jianhui, executive vice president of New Territories Pump Industry, on the traditional circulation model of the water pump industry.
Today, through cooperation with JD Industry, “we are systematically solving the core pain points in circulation and services.”
Gui Jianhui said that through cooperation with JD Industrial, New Territories Pump Industry has reached out to more corporate customers and scenarios, allowing more customers to enjoy convenient and reliable genuine supply and services, while achieving continued growth in sales.
On November 11 this year, the transaction volume of New Territories Pump Products in Jingdong Hardware City achieved a year-on-year increase of nearly 100%, and the number of corporate users increased by 146% year-on-year.
Countless New Territory stories were staged on JD Industrial 11.11 this year. JD 11.11 in the super supply chain provided consumers with more good and cheap goods and services, and achieved high-quality growth in advantageous and innovative businesses.
Jingdong Hardware City, a one-stop hardware and industrial product procurement service platform for small and medium-sized enterprises and individual users, released its overall battle report on 11.11 this year. Many data reached new highs. The turnover of self-operated warehouse products increased by 100% year-on-year, and the number of users increased by nearly 50%, exceeding 210
The transaction volume of each sub-category increased by more than 200% year-on-year, driving the transaction volume of 1,778 industrial product brands to double. The live price comparison launched by Jingdong Hardware City’s procurement and sales live broadcast room attracted a large number of users. The number of viewers and transaction value in the live broadcast room both achieved a year-on-year increase of more than 10 times.
Price Commitment Create an incremental online purchasing site for hardware industrial products
JD.com 11.11 is no longer exclusive to consumer goods, but has become a key node for small and medium-sized enterprises, professional workers, and home users to purchase hardware tools.
During this year’s JD 11.11, all core categories of JD Hardware City achieved gratifying growth, with professional and trustworthy self-operated warehouse products leading the growth.
In terms of categories, instrumentation, industrial control automation, power transmission, wires and cables, industrial pipes, medium and low-voltage power distribution, fluid machinery, fastening seals, chemicals, fire and security and other categories are leading the growth rate. The turnover of 200 sub-categories has increased by more than 200% year-on-year. Among them, the turnover of industrial product sub-categories closely related to production such as industrial anti-rust agents, human-machine interfaces, pneumatic auxiliary components, plastic pipes, explosion-proof appliances, battery packs and other industrial product sub-categories that are closely related to production has increased by more than 10 times.
Behind the eye-catching data is the price commitment provided by JD Hardware City.
During this year’s Jingdong 11.11, Jingdong Hardware City greatly simplified the promotion method, focusing on the official direct discount strategy. On the basis of the official direct discount of 15%, large coupons were regularly issued, and jointly launched a special event with 3M, Schneider, Fluke, Star and other world-renowned hardware tools and industrial products brands.
The “Live Price Comparison Special” event in Jingdong Hardware City’s procurement and sales live broadcast room has ignited user enthusiasm, redefining the price trust system for hardware industrial product consumption with the attitude of “real price comparison, dare to tell the bottom”. The number of viewers in the live broadcast room increased 15 times year-on-year, and the transaction amount increased 7 times year-on-year.
From electric forklifts and industrial-grade transformers used in workshops, to electronic components that require precise matching for circuit repair, and even customized machine tool accessories, you can purchase them all in one stop.
This full category coverage of “small tools + large equipment” breaks the public’s cognitive limitations on online hardware procurement, and also allows small and medium-sized manufacturing, construction, and maintenance companies to no longer need to compare prices across channels, and truly realizes “one-stop shopping for all production needs.”
Practitioners such as water and electricity maintenance and decoration construction can also realize “one-stop shopping” in Jingdong Hardware City. They can buy high-quality, low-price big-name hardware tools in Jingdong Hardware City without spending time comparing prices across platforms, significantly reducing the cost of purchasing decisions.
Integrated digital and real supply chain support helps merchants achieve efficient and certain growth
Today’s JD.com 11.11 is also an important node for the hardware and industrial products industry to expand its scenarios and reach users.
Jingdong Hardware City’s full category data shows that from 8 pm on October 9 to November 11, the transaction volume of a total of 1,778 industrial product brands on Jingdong’s 11.11 this year increased by more than 100% year-on-year, and the transaction volume of nearly 200 brands increased by more than 10 times.
These include world-renowned industrial product brands such as Siemens, Schneider, Star SATA, WD-40, and Würth, as well as domestic brands such as Dongcheng, New Territories Water Pump, Delixi Electric, Heli Forklift, DJI, Bull, Deli, Tuobide, and Foshan Lighting.
Through the cooperation model of “you do the production, I do the supply chain”, JD Industrial grows together with more and more businesses in the industry.
This year 11.11,
The industrial belts that have doubled their turnover in Jingdong Hardware City are all over the country. There are “old” factories from Zhejiang Yongkang, Wenling, Quzhou, Wuyi, and Guangdong Dongguan, Zhongshan and other traditional advantageous industrial belts. There are also a large number of companies from Hebei Yongnian Fastener Industry Belt, Hebei Shengfang Shelf Industry Belt, Shandong Jiyang Industrial Ladder Industry Belt, and Shandong Linyi Labor Protection Products Industry Belt. They have gained real growth in Jingdong Hardware City.
More than JD Hardware City, JD Industrial, as an advanced industrial supply chain technology and service company, serves more than 10,000 key enterprises, millions of small and medium-sized enterprises and hundreds of millions of consumers, forming a “one-stop, multi-end” channel system covering large and medium-sized enterprises, individual consumers and overseas customers, effectively helping brands expand their large corporate customers and overseas scenarios.
During this year’s “11.11” period, the number of corporate customers of Delixi Electric increased by 58% year-on-year, and the unit price per customer increased by 172% year-on-year.
Service experience upgrade to meet the diverse needs of corporate and individual users
People’s traditional impression of water pump products is that they are “large, bulky, and slow in logistics.” Gui Jianhui said: “Through cooperation with JD Industrial’s self-operated warehousing, our products can basically achieve next-day or even same-day delivery in core cities. While quickly meeting user needs, New Territories has also achieved a 30% increase in regional inventory turnover rate.”
This year’s JD.com 11.11, JD Hardware City will fully implement self-operated central warehouses based on its self-operated supply chain, and continue to build a global professional industrial product supply chain with a complete range of goods.
The “Jingcang-Jingdelivery” service provides genuine spot goods with rich categories, stable prices, and excellent quality. Relying on JD.com’s logistics network to achieve rapid distribution, it supports same-day or next-day delivery, meeting the multi-scenario procurement, emergency, and supply guarantee needs of industrial enterprises and users, and comprehensively improving contract performance efficiency.
In view of the chaos that exists in the industrial product market such as product parameters not matching the labels, JD Industrial teamed up with the media and industry partners on the eve of 11.11 to launch the “China Industrial Products No False Standards Action”. Through measures such as a full-link quality control system, strict control of supply chain access, and the establishment of an accountability mechanism for quality issues, JD Industrial severely cracked down on falsely labeled products.
At the same time, we use digital intelligence technology and channel capabilities to empower honest merchants, promote industrial product standardization and digital construction, and create a transparent user feedback and supervision mechanism.
The digital-physical integrated industrial supply chain system created by JD.com’s “Super Supply Chain” not only further consolidates JD Hardware City’s position in the hardware industrial product procurement service market, but is also redefining the supply chain efficiency of industrial products.
As a service provider that “understands both industry and digitalization”, JD Industrial will adhere to JD Group’s righteous and successful business philosophy, use professional and reliable technology and services to help customers reduce procurement costs and increase efficiency, and promote the digital transformation and high-quality development of China’s industrial supply chain.
