As the domestic home and building materials industry’s overseas expansion continues to heat up, the Horgos Port is becoming a key hub connecting the European and Asian markets.
It happens to be located in the center of the Eurasian economic sector, radiating to the east the huge consumer market of 2 billion people in China and ASEAN, and to the west covering the vast trade hinterland of 2.4 billion people in Europe, Asia and Africa. It is a natural landing place for domestic building materials brands to open up two-way cross-border channels.
Relying on this unique location advantage, as a key cross-border industrial supporting project promoted by the local area, in July 2026, the “Central Asia Home Building Materials Whole Industry Chain Exhibition and Trade Center” in Horgos will be officially opened.
The center is located in the China-Kazakhstan Golden City project in the core area of the China-Kazakhstan Horgos International Border Cooperation Center. It was invested and constructed by Xinjiang Xinlei Group, with a total construction area of 90,000 square meters.
The project fully enjoys the superimposed dividends of the four-fold policy of Horgos’ “Comprehensive Bonded Zone + Supporting Zone + Development Zone + Free Trade Zone”. It plans to set up display areas for all categories of home soft furnishings, coatings, doors and windows, ceramic sanitary ware, etc., creating a complete physical carrier for industrial agglomeration.
As early as April 2025, China Decoration Materials signed a strategic cooperation framework agreement with the Horgos Economic Development Zone Management Committee. The two parties plan to jointly build a “Chinese building decoration materials cross-border industry innovation base.”
At the same time, China National Decoration Materials Co., Ltd. is also making every effort to promote the implementation of the “Central Asia Home Building Materials Whole Industry Chain Exhibition and Trade Center” in Horgos, with the goal of building a comprehensive cross-border service platform integrating product display, foreign trade, and marketing promotion.
The exhibition and trade center that is about to open now is the core result of this cooperation plan.
As the core hub of the China-Kazakhstan cross-border home building materials industry chain, the exhibition and trade center brings together all categories of business such as home soft furnishings and ceramic sanitary ware, creating a one-stop comprehensive integration of display transactions, warehousing and logistics, customs declaration, and customs clearance.
The service platform saves enterprises the tedious process of individually connecting cross-border links, greatly reduces the time and logistics costs of going overseas, opens up two-way trade channels, helps domestic building materials companies expand overseas, and ultimately achieves mutual benefit and win-win results for China-Kazakhstan industrial resources.
Currently, many leading companies in the industry have settled in, and Jiangmen Jiahong New Material Technology Co., Ltd. is one of the representative companies.
This company focuses on the research and development, production and technological innovation of pure inorganic coatings, and has been deeply involved in the field of green, environmentally friendly, safe and durable wall decoration materials for many years.
Relying on independent research and development technology, the company launched the fifth generation “Guiyuanji® pure inorganic coating”, which uses natural minerals as raw materials and achieves self-crosslinking film formation through a special process. It is a truly high-purity inorganic environmentally friendly wall material.
Jiangmen Jiahong New Materials takes technological innovation as its core and is committed to providing the market with high-quality pure inorganic coatings that are formaldehyde-free, film-forming emulsion, A1 fire-resistant and flame-retardant, highly weather-resistant, ready to install and move in, and easy to construct, to create healthy, safe, and long-lasting solutions for residential and engineering walls. It will also use the cross-border passage of the exhibition and trade center to promote the advantages of China’s green building materials to Central Asia and even the broader Eurasian market.
This kind of highly weather-resistant green building materials suitable for extreme climates exactly meets the engineering and home decoration needs of Central Asia.
From the natural endowment of the regional hub, to the superimposed empowerment of full-chain policies, to the first landing of leading building materials companies, the official opening of the Khorgos Central Asia Home Building Materials Full Industry Chain Exhibition and Trade Center will not only build a fast channel for the domestic home building materials industry to Europe and Asia, but also become a new model of China-Kazakhstan industrial collaboration and resource integration, writing a very important stroke in the industrial landscape opening to the west.
